Today, The Kroger Company announced that Skai is now one of the inaugural advertising management platforms with API access to buy product listing ads on Kroger ecommerce sites. The company’s retail media network, Kroger Precision Marketing, closes the loop between media exposure and store sales to make brand advertising more addressable, actionable, and accountable.
Kroger is the largest grocery supermarket chain in the U.S. with 2,726 grocery retail stores in 35 states and the District of Columbia and serves 60 million households annually nationwide. In a recent eMarketer survey, Kroger Precision Marketing ranked third in traffic—just behind Amazon and eBay. In addition, out of the eleven retail media networks surveyed, Kroger ranked second in Traffic Scale and fourth in Traffic Quality.
“Given the meteoric rise of online grocery shopping over the last few years, Kroger Precision Marketing has emerged as a top publisher for retail media advertisers,” says Claudia Virgilio, Global VP of Commerce Partnerships at Skai. “We are excited to be a KPM API partner and look forward to a fantastic relationship.”
Skai’s Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers—which will soon include Kroger Precision Marketing.
For more information on Skai’s retail media solution, please visit https://skai.io/retail-media-solutions/.
To see our cutting-edge functionality for yourself, please reach out to schedule a brief demo today.
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