Walmart Connect’s CPC went down by 19% after its recent second-price advanced auction enhancement. This is a figure that every advertiser dreams of, and it just shows the power of Walmart Connect’s advanced new bid model.
So, what is Walmart’s advanced second-price auction bid, and how can it benefit advertisers?
Watch the Exploring Walmart Connect’s New Advertising Experience webinar to learn more
Recently, Skai hosted a webinar on this new Walmart Connect functionality and how, with the support of Skai, advertisers can achieve incredible results.
You will also learn more about Walmart Connect’s latest roadmap updates and other critical insider information to help you maximize your retail media ad programs with the omnichannel retailer.
If you’re advertising (or even looking to advertise) on Walmart, you don’t want to miss this opportunity to learn more.
Learn more about Skai’s Retail Media solution
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
To see our cutting-edge functionality firsthand, please schedule a brief demo today!