In our monthly Retail Media Roundtable series on the Skai blog, we ask a rotating panel of expert practitioners what they think on a singular topic. The answers vary as marketers explain how they tackle various challenges. This report is our first quarterly compilation of this series and includes our inaugural post from March.
Read this complimentary report to learn how retail media pros are thinking through solutions to this young channel’s most pressing issues.
The retail media evolution has quickly turned into a revolution. Marketers are faced with escalating competition and increasing macroeconomic headwinds.
Staying ahead requires strategic aim, collaboration, and careful analysis of data and insights to make sense of the ecosystem. The next wave brings more retailers, more insights, and more automation, changing the game for brands and forcing marketers to ask new questions.
In Skai’s monthly blog series, Retail Media Roundtable, we ask a rotating group of experts across the industry how they’re tackling some of the new challenges in retail media as the channel and best practices evolve.
Watch this recent webinar as we check back in with leaders from The Stable, Part of Accenture Song, Media.Monks, and Skai to hear their answers to retail media’s hardest questions.
Questions asked to our retail media experts during the webinar
- How do you allocate budgets across retailers?
- Why is measurement still a challenge?
- Which team should manage Amazon DSP?
- What is the value of Amazon Marketing Cloud (AMC)?
Watch the Skai Retail Media Roundtable Webinar, 2022 Vol 1 now
Learn more about Skai’s Retail Media solution
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place.
For more information, we welcome you to schedule a brief demo (15 mins) so you can see our platform for yourself.