Riviana Foods is America’s largest processor, marketer, and distributor of branded and private-label rice products. The company and its agency, Harvest Group, wanted to scale its Walmart Search campaigns to boost market share, improve category presence, and increase ROAS.
Walmart Connect recommended an always-on Search campaign for each of Riviana’s brands, with a combination of Manual and Automatic Sponsored Products campaigns to increase category reach and amplify sales.
Because this would increase the size and complexity of its campaigns, Riviana Foods needed more capabilities than what was available in Walmart’s self-serve platform. Riviana and Harvest Group partnered with Skai, a Walmart Platform Partner, to implement their new strategy. With Skai’s optimization and automation capabilities, the client immediately saw success with the new campaigns and increased spending to boost performance even further.
Riviana Foods and Harvest Group met their ROAS and category growth goals, and then some. Results included a 232% increase in sales for pickup and delivery, doubled sales overall, a 20% increase in ROAS, and a 75% increase in conversion rate.
Skai’s marketing platform connects your data across the walled gardens to help you optimize campaigns and reach consumers like never before. As part of the platform, our Retail Media solution empowers brands and agencies to plan, execute, and measure campaigns on 60+ global retailers, including Walmart Connect, in one unified platform with best-in-class automation and optimization capabilities.
To learn more, explore Skai’s marketing platform or request a meeting with one of our experts.
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