PGRpdiBjbGFzcz0iX2JybGJzLWZsdWlkLXdpZHRoLXZpZGVvLXdyYXBwZXIiPjxpZnJhbWUgdGl0bGU9IlJldGFpbCBNZWRpYSBUaHVyc2RheXMgRXBpc29kZSAxOiBOZWN0YXIzNjDigJlzIEFsaWNlIEFuc29uIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC9qM1dWTy1WeGpWRT9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+PC9kaXY+
Despite economic headwinds, the IAB predicts that European retail media ad spend will reach €25 billion by 2026. However, it’s not a channel without its challenges.
Profitability is increasingly being called into question. Measurement is a minefield, thanks to any lack of standardisation across the many retailers that have now launched networks. And brands are being forced to rethink team structures as retailers create more full-funnel opportunities to engage consumers.
In our new Retail Media Thursdays (RMT) video series, we look to address the retail media knowledge gap by inviting our partners, clients, and industry experts to share the latest thinking, ideas, and best practices on the hottest topics in retail media.
Welcome to Skai’s Retail Media Thursdays (RMT)
Media industry stalwarts will be familiar with the pre-pandemic concept of “Media Thursdays,” those (almost) end-of-week drinks in a local pub where you can let your hair down and celebrate the week’s biggest achievements with your team. (A few too many pints and a 1 am Uber home are not a requirement but usually inevitable!)
And because we all know that the Brits love a good pub, we’re asking our guests to take us to their favourite London “local” to film.
If you’re a UK-based retail media marketer and would like to share your point-of-view over a pint, please contact me at email: michelle.urwin@skai.io.
RMT, Episode 1: Alice Anson
In our first episode, Skai’s Managing Director EMEA, David Sequeira, chats with Alice Anson at one of her favorite locals, The Clerk & Well in Clerkenwell, one of the oldest pubs in Central London.
Alice is the Digital Media Director (Onsite & Offsite) for Nectar360, the group that manages Sainsbury’s loyalty program and makes it easy for brands and suppliers to directly target customers via its retail media advertising offering.
Do you have a rock-solid retail media technology foundation?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.
Related Posts
-
-
-
-
-
Copied!
