Nectar360, the group that manages Sainsbury’s loyalty program, makes it easy for brands and suppliers to directly target customers via its retail media advertising offering.
Through a new partnership via CitrusAd, Skai has been granted premium access to Nectar360’s retail media program for Sainsbury’s and Argos, empowering Skai clients with best-in-class activation and a wealth of purchase data from the largest grocery and general merchandise retailers in the UK. Combining Sainsbury’s and Argos’ transactional data and premium media placements with Skai’s powerful retail media solution—including optimizations, powerful automated efficiency, and creative AI insights—unleashes capabilities beyond what any other platform can deliver.
Sainsbury’s and Argos are two of the most visited retail websites in the UK. Sainsbury’s has over 1400 brick-and-mortar locations, and over 70% of Argos purchases start online. Through the Nectar loyalty program, Sainsbury’s and Argos have built up over 22 billion rows of fully permissioned data that brands can leverage to create omnichannel, targeted, personalized shopping experiences.
Skai’s omnichannel marketing platform offers advertisers and agencies cross-channel data and insights, streamlined workflows, automated actions, and enhanced reporting fueled by comprehensive commerce intelligence using near-real-time data. Our in-house experts provide advertisers with the guidance, advice, and best practices to leverage both Skai’s and Nectar360’s data to achieve maximum performance.
“We continue to see significant growth in the grocery and CPG ecommerce markets, with brands looking to tap into new and existing audiences across platforms,” said David Sequeira, Managing Director of EMEA at Skai. “By partnering with Nectar360 via CitrusAd, we are proud to strengthen our retail media offering in an emerging global market, enabling UK brands to simplify their ad operations and optimize their digital footprint.”
Manage your retail media programs with Sainsbury’s, Argos, and 30+ other retailers with Skai
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place.
For more information about Skai’s Retail Media solution, why not schedule a quick demo to see our cutting-edge social innovation firsthand?