Digital Marketing Trends: Quarterly Trends Report

Skai's Quarterly Trends infographic delivers accurate market insights, industry trends and predictive analysis.

View the Trends

Book a Meeting

Leave your details and we will be in touch

Key Digital Marketing Trends from Q1 2022

Here are some of the key digital marketing trends from Q1 2022's advertising data.

Retail media spending growth accelerated in Q1 as advertisers increased spending on Amazon and broadened their programs to other retail media networks.

Growth in video and product ads in paid social demonstrate how advertisers can make use of data signals within the social media sites themselves to seed targeted audiences later.

The Skai Q1 2022 Quarterly Trends Report

Download the Q1 Report today.

This edition of the Skai Quarterly Trends Report for Q1 2022 is drawn from an overall population of nearly $7 billion in annualized marketer spend, over 1 trillion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance, it includes unique insights about what’s happening in the digital advertising industry on a macro level.

Learn quarter-over-quarter (QoQ) and year-over-year (YoY) digital advertising campaign performance trends from Q1 2022, including:

Key performance indicators for the second quarter of the year across paid search, paid social, and retail media advertising

Details on what drove notable trends and changes over time in each advertising channel

Where retail media advertisers allocated their budgets

Download the Report

Infographic: Digital Marketing Snapshot

Social, search and ecommerce ad spending all increased year-over-year on a same-store basis, while newer properties like Pinterest and Apple Search Ads are gaining traction with marketers.

Q3 2021 Quarterly Digital Trends Report

After the abnormally high, pandemic-driven growth across all channels in Q2, see what was in store for Q3.

Key Takeaways from the Skai Q2 2021 Quarterly Trends Report

Download your complimentary copy of the Skai Q2 2021 Quarterly Trends Report today! It has now been over a year since the onset of COVID-19. The impact has been wide-ranging, both across society at large and across marketing and commerce. The recovery of digital advertising has led to impressive growth numbers for the major online...

Key Takeaways from the Skai Q1 2021 Quarterly Trends Report

Key Takeaways from the Skai Q4 2020 Quarterly Trends Report

View the Trends

Check out the Digital Marketing Snapshot

View Now

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	wp-postpass_, wordpresspass_, wordpressuser_
Provider	Owner of this website
Purpose	Used to maintain session in WordPress if a post is password protected
Host(s)	skai.io
Cookie Name	wp-postpass_, wordpresspass_, wordpressuser_*

Name	wordpress_sec_
Provider	Owner of this website
Purpose	WP Admin logged in cookie which is created dynamically.
Host(s)	skai.io/
Cookie Name	wordpress_sec_

Name	wordpress_test_cookie
Provider	Owner of this website
Purpose	Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
Cookie Name	wordpress_test_cookie

Accept	username
Name	username
Provider	skai.io
Host(s)	skai.io
Cookie Name	username

Accept	lang
Name	lang
Provider	Owner of this website
Purpose	There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
Host(s)	.ads.linkedin.com, .linkedin.com, .slideshare.net
Cookie Name	lang
Cookie Expiry	Session

Accept	crumb
Name	crumb
Provider	bpimedia.com
Purpose	Prevents cross-site request forgery (CSRF)
Host(s)	bpimedia.com
Cookie Name	crumb
Cookie Expiry	Session

Accept	_vis_opt_test_cookie
Name	_vis_opt_test_cookie
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies.
Host(s)	.skai.io
Cookie Name	_vis_opt_test_cookie
Cookie Expiry	Session

Accept	lidc, li_sugr, li_gc
Name	lidc, li_sugr, li_gc
Provider	LinkedIn
Purpose	Cookie from LinkedIn used by share buttons and advertising tags.
Host(s)	.linkedin.com
Cookie Name	lidc, li_sugr, li_gc
Cookie Expiry	3 months

Key Digital Marketing Trends from Q1 2022

The Skai Q1 2022 Quarterly Trends Report

Download the Q1 Report today.

Additional Quarterly Trends Resources

Infographic: Digital Marketing Snapshot

Q3 2021 Quarterly Digital Trends Report

Key Takeaways from the Skai Q2 2021 Quarterly Trends Report

Key Takeaways from the Skai Q1 2021 Quarterly Trends Report

Key Takeaways from the Skai Q4 2020 Quarterly Trends Report

View the Trends

Learn how the biggest marketers turn their data into demand!