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Key Digital Marketing Trends from Q1 2022

Here are some of the key digital marketing trends from Q1 2022's advertising data.


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Retail media spending growth accelerated in Q1 as advertisers increased spending on Amazon and broadened their programs to other retail media networks.
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Growth in video and product ads in paid social demonstrate how advertisers can make use of data signals within the social media sites themselves to seed targeted audiences later.

The Skai Q1 2022 Quarterly Trends Report

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This edition of the Skai Quarterly Trends Report for Q1 2022 is drawn from an overall population of nearly $7 billion in annualized marketer spend, over 1 trillion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance, it includes unique insights about what’s happening in the digital advertising industry on a macro level.


Learn quarter-over-quarter (QoQ) and year-over-year (YoY) digital advertising campaign performance trends from Q1 2022, including:
  • Key performance indicators for the second quarter of the year across paid search, paid social, and retail media advertising
  • Details on what drove notable trends and changes over time in each advertising channel
  • Where retail media advertisers allocated their budgets

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Additional Quarterly Trends Resources

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