Skai's™ Quarterly Trends Infographic delivers accurate market insights, trends and predictive analysis.
Here are some of the key digital marketing trends from Q1 2021's advertising data.
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| Cookie Name | language |
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| Provider | Owner of this website |
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| Provider | Owner of this website |
| Purpose | There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. |
| Host(s) | .ads.linkedin.com, .linkedin.com, .slideshare.net |
| Cookie Name | lang |
| Cookie Expiry | Session |
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| Provider | Owner of this website |
| Purpose | Cookie set by AddThis. These plug-ins allow you to set bookmarks or share interesting content with other users. The plug-ins allow you to interact with social networks and other users so that we can improve our services and make them more interesting for you as a user. |
| Host(s) | .addtoany.com |
| Cookie Name | uvc |
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| Provider | Owner of this website |
| Purpose | This cookie allows Youtube to check for bandwidth usage. |
| Host(s) | .youtube.com |
| Cookie Name | VISITOR_INFO1_LIVE |
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| Purpose | Cookie from LinkedIn used by share buttons and advertising tags. |
| Host(s) | .slideshare.net |
| Cookie Name | bcookie |
| Cookie Expiry | 2 years 11 hours 37 minutes 32 seconds |
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| Purpose | Cookie from LinkedIn used by share buttons and advertising tags. |
| Host(s) | .linkedin.com |
| Cookie Name | lidc, li_sugr, li_gc |
| Cookie Expiry | 3 months |
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| Provider | |
| Purpose | Cookie from LinkedIn used by share buttons and advertising tags. |
| Host(s) | .www.linkedin.com |
| Cookie Name | bscookie |
| Cookie Expiry | 2 years 11 hours 37 minutes 32 seconds |
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| Provider | Owner of this website |
| Purpose | This cookie name is associated with software from Canadian company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page. |
| Host(s) | skai.io |
| Cookie Name | ubpv, ubrs, ubvs, ubvt, _sp_xxxxxxxxxx |
| Cookie Expiry | 184 days |
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| Provider | Owner of this website |
| Purpose | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when users are given a particular version of a page. This makes sure that users see the same variation that they earlier saw when they visited the page. |
| Host(s) | skai.io |
| Cookie Name | _vis_opt_exp_n_combi |
| Cookie Expiry | 2914416 days |
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| Name | |
| Provider | simplybusiness.co.uk |
| Purpose | simplybusiness.co.uk |
| Host(s) | skai.io |
| Cookie Name | _sp_xxxxxxxxxx |
| Cookie Expiry | 730 days |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie aids in session for the Zendesk guide. |
| Cookie Name | _help_center_session |
| Cookie Expiry | Session |
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| Name | |
| Provider | Owner of this website |
| Purpose | Stores the current language. |
| Cookie Name | _icl_*, wpml_*, wp-wpml_*, wp-rest-enabled-ping, wp-wpml_current_language |
| Cookie Expiry | 1 Day |
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| Name | |
| Provider | Owner of this website |
| Host(s) | skai.io |
| Cookie Name | |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Host(s) | comeet.co, comeet.com |
| Cookie Name | visid_incap_, nlbi_#######, incap_ses_, referrer22_00a |
| Cookie Expiry | 30 days |
Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.
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| Name | |
| Provider | Owner of this website |
| Purpose | Google conversion tracking cookie |
| Cookie Name | _gclxxxx |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program. |
| Cookie Name | _gd############# |
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| Name | |
| Provider | Google LLC |
| Purpose | Cookie by Google used to control advanced script and event handling. |
| Privacy Policy | https://policies.google.com/privacy?hl=en |
| Host(s) | .skai.io |
| Cookie Name | _ga,_gat,_gid |
| Cookie Expiry | 2 Years |
| Accept | |
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| Name | |
| Provider | Hotjar |
| Purpose | Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. |
| Host(s) | skai.io |
| Cookie Name | _hjIncludedInSample, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjAbsoluteSessionInProgress _hjFirstSeen, _hjTLDTest |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | HandL UTM Grabber |
| Host(s) | .skai.io |
| Cookie Name | handl_original_ref |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie is set by Google Analytics it enables website administrators to track visitor behaviour. This particular cookie identifies the source of traffic so Google can tell site owners where the visitors came from when arriving on their website. |
| Host(s) | .slideshare.net |
| Cookie Expiry | 6 months 1 day 12 hours |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | Used by Google Analytics. It controls the request rate |
| Host(s) | .slideshare.net |
| Cookie Name | __utmt |
| Cookie Expiry | 10 minutes |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. |
| Host(s) | .slideshare.net |
| Cookie Name | __utmc |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Used by Google Analytics to determine the sessions/visits. |
| Host(s) | .slideshare.net |
| Cookie Name | __utmb |
| Cookie Expiry | 30 minutes |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is updated every time data is send to Google Analytics. |
| Host(s) | .slideshare.net |
| Cookie Name | __utma |
| Cookie Expiry | 2 years |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | HandL UTM Grabber |
| Host(s) | .skai.io |
| Cookie Name | handl_url, handl_ref |
| Cookie Expiry | 4 weeks 2 days |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | HandL UTM Grabber - These cookies tell us from where the user entered the website. |
| Host(s) | .skai.io |
| Cookie Name | handl_landing_page |
| Cookie Expiry | 4 weeks 2 days |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | These cookies tell us from where the user entered the website. |
| Host(s) | .skai.io |
| Cookie Name | handl_ip |
| Cookie Expiry | 4 weeks 2 days |
| Accept | |
|---|---|
| Name | |
| Provider | Google LLC |
| Purpose | Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website. |
| Privacy Policy | https://policies.google.com/privacy?hl=en |
| Cookie Name | _ga, _gat, _gid, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, utm_source, utm_term, utm_content, gclid, utm_medium, utm_campaign, ___utmvc |
| Cookie Expiry | 2 Years |
| Accept | |
|---|---|
| Name | |
| Provider | .slideshare.net |
| Purpose | Collects data on the user’s visits to the website, such as which pages have been read. |
| Host(s) | .slideshare.net |
| Cookie Name | _uv_id |
| Cookie Expiry | 2 years |
| Accept | |
|---|---|
| Name | |
| Provider | New Relic |
| Purpose | This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. |
| Host(s) | nr-data.net |
| Cookie Name | JSESSIONID |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
| Host(s) | skai.io |
| Cookie Name | _gat_UA-nnnnnnn-nn |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Doubleclick |
| Purpose | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange |
| Host(s) | doubleclick.net |
| Cookie Name | test_cookie |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | unsplash.com |
| Purpose | Necessary for the implementation of video-content on the website. |
| Host(s) | unsplash.com |
| Cookie Name | ugid |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Visualwebsiteoptimizer |
| Purpose | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when a goal is made. It is a pattern type cookie where the number values in the name can vary based on individual configuration. |
| Host(s) | skai.io |
| Cookie Name | ^_vis_opt_exp_n_goal_n |
Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.
| Accept | |
|---|---|
| Name | |
| Provider | linkedin.com |
| Purpose | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
| Cookie Name | AnalyticsSyncHistory |
| Cookie Expiry | 30 |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | terminus.services |
| Cookie Name | terminustb |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. |
| Host(s) | pi.pardot.com |
| Cookie Name | lpv67532 |
| Cookie Expiry | 30 minutes |
| Accept | |
|---|---|
| Name | |
| Provider | pardot.com |
| Purpose | The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| Host(s) | .pardot.com, skai.io, www2.skai.io |
| Cookie Name | visitor_id# |
| Cookie Expiry | 9 years 11 months 4 weeks 1 day 24 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| Host(s) | .youtube.com |
| Cookie Name | YSC |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Youtube |
| Purpose | Cookie which allows Youtube to track mobile devices based on GPS data. |
| Host(s) | .youtube.com |
| Cookie Name | GPS |
| Cookie Expiry | 30 minutes |
| Accept | |
|---|---|
| Name | |
| Provider | Scorecardresearch |
| Purpose | Tracking cookie from Scorecardresearch. Used for analysis of and research purposes, it does not collect personal identifiable information. |
| Host(s) | .scorecardresearch.com |
| Cookie Name | UIDR |
| Cookie Expiry | 1 year 11 months 3 weeks |
| Accept | |
|---|---|
| Name | |
| Provider | Scorecard Research |
| Purpose | This cookie is set to measure the number and behavior of website visitors who come and go. It helps the website to send surveys to better understand user preferences. Scorecard Research customers can use the information to better tailor their advertising campaigns. |
| Host(s) | .scorecardresearch.com |
| Cookie Name | UID |
| Cookie Expiry | 1 year 11 months 3 weeks |
| Accept | |
|---|---|
| Name | |
| Provider | Pardot |
| Purpose | Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| Host(s) | go.pardot.com, pi.pardot.com, www2.skai.io |
| Cookie Name | pardot, dgCampaigns |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This cookie is being set by Linkedin for advertising purposes |
| Host(s) | .linkedin.com |
| Cookie Name | lissc |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Cookie set by Facebook. The gathered information is used in their advertising products, for example real time bidding from third party advertisers. |
| Host(s) | .facebook.com |
| Cookie Name | fr |
| Cookie Expiry | 3 months |
| Accept | |
|---|---|
| Name | |
| Provider | Bing |
| Purpose | This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site. |
| Host(s) | .skai.io |
| Cookie Name | _uetvid |
| Cookie Expiry | 2 weeks 2 days 6 hours |
| Accept | |
|---|---|
| Name | |
| Provider | Bing |
| Purpose | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
| Host(s) | .skai.io |
| Cookie Name | _uetsid |
| Cookie Expiry | 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This cookie is used by Facebook for advertising purposes and conversion tracking. |
| Host(s) | .skai.io |
| Cookie Name | _fbp |
| Cookie Expiry | 3 months 26 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie is used to track visitor behaviour in order to provide better personalised advertising. |
| Host(s) | 4 weeks 2 days |
| Cookie Name | UserMatchHistory |
| Cookie Expiry | UserMatchHistory |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_TS |
| Cookie Expiry | 2 months 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_DID |
| Cookie Expiry | 2 months 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie tracks user behavior on various websites in order to provide better advertising. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_3WAY_SYNCS |
| Cookie Expiry | 2 months 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org |
| Purpose | This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDID |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org |
| Purpose | This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDCPM |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes. |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 months 2 days |
| Accept | |
|---|---|
| Name | |
| Provider | Bing |
| Purpose | This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked. |
| Host(s) | .bing.com |
| Cookie Name | MUID,MUIDB |
| Cookie Expiry | 1 year 3 weeks 4 days 1 second |
| Accept | |
|---|---|
| Name | |
| Provider | Double Click (Google) |
| Purpose | Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns. |
| Host(s) | doubleclick.net |
| Cookie Name | IDE |
| Cookie Expiry | 1 year 3 weeks 4 days |
| Accept | |
|---|---|
| Name | |
| Provider | Facebook Ireland Limited |
| Purpose | Cookie by Facebook used for website analytics, ad targeting, and ad measurement. |
| Privacy Policy | https://www.facebook.com/policies/cookies |
| Cookie Name | _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs |
| Cookie Expiry | Session / 1 Year |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | skai.io |
| Cookie Name | s-9da4 |
| Cookie Expiry | 15 minutes 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | skai.io |
| Cookie Name | kenshoo_tapad_id_sync |
| Cookie Expiry | 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | skai.io |
| Cookie Name | kenshoo_id_match |
| Cookie Expiry | 1 week |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | .xg4ken.com |
| Cookie Name | kenshoo_id |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | skai.io |
| Cookie Name | d-a8e6 |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Cookie Name | pagead/1p-user-list |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| Host(s) | google.com |
| Cookie Name | ads/ga-audiences |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | .pardot.com, skai.io, www2.skai.io |
| Cookie Name | visitor_id#-hash |
| Cookie Expiry | 10 years |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/uplift |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Google Tag Manager |
| Host(s) | skai.io |
| Cookie Name | _uetsid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | skai.io |
| Cookie Name | _uetvid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
| Host(s) | skai.io |
| Cookie Name | ub-emb-id |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org Pixel |
| Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| Host(s) | adsrvr.org |
| Cookie Name | track/cmf/generic |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| Host(s) | twitter.com |
| Cookie Name | personalization_id |
| Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Facebook content. |
| Privacy Policy | https://www.facebook.com/privacy/explanation |
| Host(s) | .facebook.com |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
| Accept | |
|---|---|
| Name | |
| Provider | YouTube |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID, CONSENT |
| Cookie Expiry | 6 Month |
