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Skai's Quarterly Trends Infographic delivers accurate market insights, trends and predictive analysis.

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Key Takeaways from Q2 2021

Here are some of the key digital marketing trends from Q2 2021's advertising data.


Brand
Advertisers continue to increase spending across Search & Social. We tracked acceleration in year-over-year spending for Paid Search (+60%) and Paid Social (+41%) channels, reflecting strong growth over a quarter hit hard by the pandemic last year.
gear_1
Continued ecommerce growth. Retail Media (+55%) was already gaining momentum at this point last year due to big increases in online shopping, so while spending growth was strong and buoyed by Prime Day in June, it wasn’t as strong as it was in Q1.
Automated_1
Prices are up. Spending grew faster than impressions of clicks in each of the major digital advertising channels in our analysis.

The Skai Q2 2021 Quarterly Trends Report

Download the Q2 Report today.


This edition of the Skai Quarterly Trends Report for Q1 2021 is drawn from an overall population of nearly $7B in annualized marketer spend, over 1 trillion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance, it includes unique insights about what’s happening in the digital advertising industry on a macro level.


Learn quarter-over-quarter (QoQ) and year-over-year (YoY) digital advertising campaign performance trends from Q2 2021, including:
  • Key performance indicators for the second quarter of the year across paid search, paid social, and retail media advertising
  • Details on what drove notable trends and changes over time in each advertising channel
  • The impact of online shopping across the entire advertising landscape

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Additional Quarterly Trends Resources

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