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This edition of the Skai Quarterly Trends Report for Q1 2021 is drawn from an overall population of nearly $7 billion in annualized marketer spend, over 1 trillion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance, it includes unique insights about what’s happening in the digital advertising industry on a macro level.
Learn quarter-over-quarter (QoQ) and year-over-year (YoY) digital advertising campaign performance trends from Q2 2021, including:
- Key performance indicators for the second quarter of the year across paid search, paid social, and retail media advertising
- Details on what drove notable trends and changes over time in each advertising channel
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- The impact of online shopping across the entire advertising landscape