Q4 2022 Quarterly Trends Report
See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q4.
- How performance marketing channels responded to shifting consumer demands
- How advertisers reached consumers in a challenging economy
- Key performance indicators for the fourth quarter of the year across retail media, paid search, and paid social
- Details on what drove notable trends and changes over time in each advertising channel
Retail media: CPC dipped in Q3 2022 as Walmart changed its auction format, but then rebounded for the holiday season.
Paid social: Video placements within the Facebook app were just one of many segments driving social prices lower.
Paid search: As is typical, CPC dropped from Q3 to Q4 as lower-priced shopping campaigns increased in share.
In this report:
Download the report to learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022. Highlights include:
- Ad volume grew across retail media, search, and social.
- Most advertisers saw lower ad prices.
- Spending increased over Q4 of 2021 in all channels, but lower ad prices yielded lower growth rates than previous quarters.
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