Increase ROI with A Real-Time Competitive Positioning Playbook
As ecommerce surges, challenges such as competitive pricing and assortment mix, directly impact advertising on key retailers like Amazon and Walmart making success both increasingly critical and complex. Harnessing DataWeave’s Commerce Intelligence and Digital Shelf Analytics, Skai can now offer marketers greater visibility on delivering advertising success by monitoring brand share of voice, pricing and assortment discoverability across their online distribution channels.
Monitoring your discoverability leads to smarter ad strategies
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Product availability alerts and status can enable online & offline distribution optimization and ad targeting decisions -
Pricing intelligence highlights margin and conversion impact with competitive insights to drive assortment strategy & marketing efforts -
Listing integrity metrics point to conversion optimization opportunities across retailers, channels and direct advertising strategies
Scaled Competitive Data + Leading Ad Technology
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DataWeave aggregates more than 500 billion data points delivering scaled competitive intelligence across channels and retailers.
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Skai is the leading marketing technology solution for automating and optimizing your ecommerce advertising campaigns at scale.
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DATA & INTELLIGENCE
With insights across channels and retailers, DataWeave enables a clarity of your competitiveness and makes decisions about distribution, share of voice, pricing strategy and promotion management easier.
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ACTIVATION
Skai’s enterprise-level platform can now activate on these competitive signals to drive efficiency and effectiveness of advertising at scale. With Skai’s powerful automation technology you be alerted and take action on these real-time retailer inputs to maximize performance.
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MEASURE
Partnering these data sets and taking action on real-time competitive intelligence delivers measurable impact on advertising performance, strategic decision-making and cross-functional enablement. This unique data-driven solution measures your brand discoverability success and focuses your efforts to keep you ahead of the swift industry and category changes.
Marianna Zidaric, Global Senior Director eCommerce, Spin Master, Spin Master
Deliver impact across your organization
Discoverability insights provide value to your supply chain, product innovation and brand development teams too!
