Leverage cross-channel engagement to improve your search and social marketing campaign ROI with Skai’s Cross-Channel Audiences.
Skai Cross-Channel Audiences
With Skai’s machine learning and cross platform technology, the concept of retargeting has just been enhanced.- Advertisers have dreamt of identifying if someone has engaged with their ads on other marketing channels and how to take an omni-channel remarketing approach to drive them down the funnel.
- Skai’s Cross-Channel Audiences makes it possible to retarget people across Search and Social marketing channels, not just the channel your audience engaged on.
Features of Skai Cross-Channel Audiences
Retargeting
Retarget someone on search who has clicked your SEM ad or retarget a user on one search engine who has engaged with your ad on another search engine - social, too!
Reach
Reach the same users across channels with an ongoing, consistent message or reach them with lower funnel tactics on one channel and lower funnel ads on another.
Analysis
Analyze your Cross-Channel Audiences to better inform who to target.
Lookalike Modeling
Create lookalikes of people who have engaged and shown interest in your product.
Rakuten Marketing Surfs Up The ROAS For O’Neill With Skai Cross-Channel Audiences
Facebook Campaign Performance Versus Analogous Campaigns
120%
ROI Increase
38%
AOV Increase
66%
CPC Decrease
30%
CPA Decrease
Search Campaign Performance Incremental Improvement with Concurrent Facebook Campaign
19%
Incremental CVR
22%
Incremental Revenue
Ready to the make the most of your marketing?
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