Leverage cross-channel engagement to improve your search and social marketing campaign ROI with Skai’s Cross-Channel Audiences.
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Skai Cross-Channel Audiences
With Skai’s machine learning and cross platform technology, the concept of retargeting has just been enhanced. -
Advertisers have dreamt of identifying if someone has engaged with their ads on other marketing channels and how to take an omni-channel remarketing approach to drive them down the funnel.
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Skai’s Cross-Channel Audiences makes it possible to retarget people across Search and Social marketing channels, not just the channel your audience engaged on.
Features of Skai Cross-Channel Audiences
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Retargeting
Retarget someone on search who has clicked your SEM ad or retarget a user on one search engine who has engaged with your ad on another search engine - social, too!
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Reach
Reach the same users across channels with an ongoing, consistent message or reach them with lower funnel tactics on one channel and lower funnel ads on another.
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Analysis
Analyze your Cross-Channel Audiences to better inform who to target.
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Lookalike Modeling
Create lookalikes of people who have engaged and shown interest in your product.
Rakuten Marketing Surfs Up The ROAS For O’Neill With Skai Cross-Channel Audiences
Facebook Campaign Performance Versus Analogous Campaigns
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120%
ROI Increase
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38%
AOV Increase
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66%
CPC Decrease
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30%
CPA Decrease
Search Campaign Performance Incremental Improvement with Concurrent Facebook Campaign
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19%
Incremental CVR
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22%
Incremental Revenue
Ready to the make the most of your marketing?
Fill out the form to schedule a demo and see Skai in action.
