Reach prospects more likely to convert with new Microsoft Advertising audience targeting capabilities on Skai

Dynamic Remarketing

Retarget users on the Microsoft Search Network* and the Microsoft Audience Network with ads featuring products they have viewed, considered or already purchased on your website.

  • Take Advantage of Tailored Ads

    Show ads featuring specific products to people who have already shown intent for those products.

  • Boost Performance

    Increase the likelihood of clicks and conversions through targeted search.

  • Efficiently Manage Lists

    Create remarketing lists by action instead of by every single product.
    • General visitors
    • Product searchers
    • Product viewers
    • Shopping cart abandoners
    • Past buyers

Customer Match

Re-engage customers from your email list by targeting them with relevant ads across the Microsoft Search Network* and Microsoft Audience Network. This feature allows you to target high-value customers using your first-party data.

  • Reach qualified customers

    Use your complete user understanding, including offline data, to retarget customers who are more likely to convert.

  • Leverage your own data

    Easily build and modify any number of customer match lists using your first-party customer data.

  • Customize messaging

    Tailor messaging to specific match lists to upsell or cross-sell other products and services. Create exclusion lists to ensure you’re only engaging the most relevant prospects.

*Microsoft Search Network includes Bing and Yahoo; Microsoft Audience Network includes MSN, Outlook.com and Edge browser.

Skai enables you to manage all of your audience profiles and publishers in one place.

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