Retarget users on the Microsoft Search Network* and the Microsoft Audience Network with ads featuring products they have viewed, considered or already purchased on your website.
Take Advantage of Tailored Ads
Show ads featuring specific products to people who have already shown intent for those products.
Increase the likelihood of clicks and conversions through targeted search.
Efficiently Manage Lists
Create remarketing lists by action instead of by every single product.
• General visitors
• Product searchers
• Product viewers
• Shopping cart abandoners
• Past buyers
Re-engage customers from your email list by targeting them with relevant ads across the Microsoft Search Network* and Microsoft Audience Network. This feature allows you to target high-value customers using your first-party data.
Reach qualified customers
Use your complete user understanding, including offline data, to retarget customers who are more likely to convert.
Leverage your own data
Easily build and modify any number of customer match lists using your first-party customer data.
Tailor messaging to specific match lists to upsell or cross-sell other products and services. Create exclusion lists to ensure you’re only engaging the most relevant prospects.
*Microsoft Search Network includes Bing and Yahoo; Microsoft Audience Network includes MSN, Outlook.com and Edge browser.