[WATCH] Retail Media Thursdays Episode 27: Jessica Haley and Josh Hill from Kepler

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

Hello, and welcome back to Retail Media Thursdays (RMT) with Skai!

In this series, we share a drink with retail media experts and discuss their industry experiences and knowledge, so we can share it with you.

Our goal is to support mutual learning, growth, and success in an industry that’s always changing.

Watch for new episodes of Retail Media Thursdays so you can join our exploration of the future of retail media!

RMT, Episode 27: Jessica Haley and Josh Hill from Kepler

In this episode of Retail Media Thursdays, Skai’s own VP of Marketing, Michelle Urwin, chats with Jessica Haley, Senior Vice President of Client Delivery and Partnerships and Josh Hill, Client Partner at Kepler.

Tune in as we discuss:

How to assess audience research, existing commercial relationships, and data availability to develop a retail media investment strategy.
Why brands shouldn’t rely just on advertising data results to understand incrementality.
The potential impact of AI on retail media advertising.
What the next 12 months holds for retail media maturity

Filmed at The Pregnant Man, 40 Chancery Lane, London, WC2A 1JA

YouTube

By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

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