If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.
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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!
This series aims to create an opportunity for professionals in the retail media industry to share ideas, enhance their abilities, and engage in discussions about successful strategies. Each episode features esteemed industry experts who delve into pertinent subjects within the realm of retail media.
Our aim is to establish a network encompassing our partners, clients, and all individuals involved in retail media. By doing so, we can collaborate, gain knowledge from each other, and contribute to the collective advancement and prosperity of the industry.
We cordially invite you to join us every Thursday for Retail Media Thursdays. Let’s embark on an exhilarating journey together, exploring the captivating world of retail media!
RMT, Episode 25: Rebecca Clark from Kinase
In this episode of Retail Media Thursdays, Skai’s Michelle Urwin chats with Rebecca Clark, Head of Performance Media @ Kinase.
Tune in as we discuss:
- A shift in the advertising paradigm: Rebecca explores the transition from traditional social advertising to a more performance media-centric approach, underlining the sector’s dynamic nature.
- The evolving retail media landscape: The unfolding retail media channel is underlined by the agency’s enduring work and the promising avenues it unveils for ecommerce clientele.
- A strategic approach to new product launches: The art of balancing retail and social channels to optimize product visibility during new product rollouts.
- Shopping ads strategy: The tactic of steering shopping ads towards retail sites as opposed to brand sites, amplifying organic performance across retail platforms.
- The blending of social and retail ad budgets: The emerging partnerships between social media and retail behemoths like Amazon and the fusion of social and retail ad budgets to expand brand outreach.
These are just a few topics covered in this compelling chat with Rebecca.
Filmed at The Fox, 28 Paul St, London EC2A 4LB
Like what you saw? There’s more.
We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:
- Episode 21: Oliver Shayer from Boots UK
- Episode 22: Paul Wright from Uber Advertising UK
- Episode 23: Ruth Zohrer from Bain & Company
- Episode 24: Ben Walton from Wavemaker
Visit here to see our complete list of RMT episodes.
Looking for a retail media technology partner that understands omnichannel?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 70+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.
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