In a very short amount of time, Amazon has become the third-largest advertising publisher in the U.S., behind only Google and Facebook. With ad revenues in the tens of billions, Amazon Ads is expected to reach nearly $50 billion ($46.46B) in a few short years.
We’ve watched Amazon Ads’ meteoric rise closely and were one of Amazon Ads’ first API integrators when the Amazon Ads API launched in 2018. Soon after, we achieved Advanced Technology Partner Status in the Amazon Web Services Partner Network.
As one of the leaders in retail media, we work with global brands across industries to help power their Amazon advertising programs. This includes assisting customers in maximizing their growth potential, standing out from other brands, capturing demand, and driving sales on Amazon.
We view Amazon Ads—and the broader retail media advertising channel—as one of the critical components of the new commerce funnel and a “must-have” program for every CPG marketing plan.
Our big announcement: Amazon Ads advanced partner
Today, we are proud to announce that we have achieved advanced partner status with Amazon Ads. Skai has earned this recognition by demonstrating strong growth for our advertising clients, expertise, and engagement with Amazon Ads products. Amazon Ads’ advanced partner status recognizes the achievements of partners in delivering growth for our shared clients—it also attests to the Amazon Ads expertise within our amazing commerce team.
With this acknowledgment, Skai can expand access and eligibility for new opportunities with the Amazon Ads products and services.
“This milestone is an additional testament to our leadership and expertise in commerce, retail media, and advertising,” said Noa Reikhav, VP of Product Commerce at Skai. “By working closely with Amazon Ads, we have and will continue to build trust with current and prospective customers looking to unlock data intelligence and grow their share of voice through advanced optimization, analytics, and automation solutions.”
To become an Amazon Ads advanced partner, companies registered in the Amazon Ads Partner Network must demonstrate expertise and engagement with Amazon Ads and deliver growth for advertisers. Skai is an expert in Amazon Ads products and exhibits this across certifications and positive customer feedback. We’ve demonstrated our innovation and willingness to partner with Amazon Ads through consistent and ongoing engagement and connectivity.
“The entire Skai team is honored to achieve Amazon Ads advanced partner status after a notable year for the company,” said Claudia Virgilio, Global VP Strategic Commerce Partnerships at Skai. “Throughout the continued support, Skai has made significant progress that will provide all-inclusive insights for our clients.”
When was the last time you checked out Skai?
As part of Skai’s intelligent marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 92% increase in share of voice on Amazon for a Fortune 500 CPG brand
- 72% increase in revenue for VTech
- 1,390% year-over-year sales growth for Kamado Joe
For more information, please schedule a brief demo to see the cutting-edge functionality of Skai today.
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