Performance marketers have a lot on their plates. From managing campaigns to keeping up with evolving optimization strategies (and implementing them) to reporting performance results to clients, peers, and managers – there’s a lot of time-consuming and complex work that must get done. And that workload is only growing. According to Marketing Week’s 2023 Career and Salary Survey, nearly 38% of marketers work for a company that plans to increase marketing department hires this year and more than 20% of those roles are for performance marketing managers.
Introducing the Best Practices Center
This new offering unlocks the full potential of Skai™ for all users, both new and experienced. It includes not only a comprehensive collection of handpicked recommendations from our experts, but also the actionable steps you can take to implement our best practices immediately across search, social, and retail media. To simplify the incorporation of our proven strategies into your workflow, just follow the path laid out for you within the platform.
Fast, personalized onboarding for new users
The Best Practices Center is an excellent starting point for users who are new to Skai, their role, or the industry. If you don’t know where to start when setting up or customizing your account, follow the Best Practices Center’s personalized recommendations on budget allocation, automation, optimization, and targeting strategies. You’ll be up and running in no time.
Fine-tuning assistance for experienced marketers
The Best Practices Center isn’t just for newbies. Seasoned marketers can access tailored recommendations to help fine-tune ad groups, adjust bidding strategies, and understand campaign performance to improve click-through rates and ROI on existing campaigns. You can even prevent budget overruns; based on your budget’s unique parameters and conditions, Best Practices Center recommends adjustments that can be applied with just a couple clicks.
Oversight functionality for managers
Managers can ensure teams are using Skai’s capabilities to their fullest by tracking how often each best practice is followed. Using the Best Practices Center as an onboarding tool for new hires will ensure that everyone is empowered with the information they need to make informed decisions that align with business priorities.
A productivity amplifier for all
Combining best practices with other AI-powered and automation features multiplies the time savings for everyone. Utilizing a best practice to set up an Automated Action will alert team members or implement workflows that slow down budget utilization at critical times. Implementing a best practice with a Dashboard template will speed up reporting. And trend-monitoring workflows will help implement crucial best practices when spend increases too fast, impressions decline, or ROAS takes a hit.
Introducing another productivity booster: Instant Presentation
Creating performance recaps can be time-consuming and labor-intensive, requiring varied skills in data collection, analysis, and content creation. Since performance recaps are an essential tool for keeping clients, teams, and managers informed, they aren’t going anywhere – but now there’s a way to eliminate manual data compilation and deck creation to save yourself significant time and effort.
With Instant Presentation, you can create effortless, polished performance recaps by transforming your Skai Dashboards into downloadable presentations. Choose your preferred format – you can export dashboards as Google Slides or Microsoft PowerPoint presentations – and schedule the export ahead of time for an even more hands-off experience. Use Instant Presentation for:
- Quarterly business reviews (QBRs) and other executive-level overviews.
- Regular client updates on campaign progress, featuring key metrics, achievements, and next steps.
- Internal project briefings to keep everyone on the team informed and moving in the same direction.
- Cross-channel performance analyses that include comprehensive campaign performance recaps for trend analyses and data-driven decision-making.
Two new time-saving innovations. Many more to come.
Skai is the only omnichannel marketing platform for performance advertising and we’re committed to streamlining orchestration throughout and across our platform. We’re always developing new features, tools, and capabilities that can save time and effort while improving results. The Best Practices Center and Instant Presentation are our latest innovations, but they won’t be our last. For more information or to see a brief demo of our one-of-a-kind platform, contact us today.