With our interactions in the marketing sphere undergoing a transformative shift, embracing omnichannel strategies has become the key to staying ahead. This dynamic approach reaches a wide-ranging audience across various online and offline platforms, particularly resonating with the tech-savvy Gen Z demographic.
Using a holistic omnichannel approach, brands can gather valuable customer data, create personalized experiences, and drive tangible results. In a 2019 study, omnichannel marketing outperformed single-channel marketing by a wide margin achieving an engagement rate of 18.96%, a 250% increase in purchase frequency and a 13% boost in average order value. Additionally, businesses employing robust omnichannel customer engagement strategies retained 89% of their customers, while those with limited omnichannel engagement saw a significantly lower customer retention rate of just 33%.
Let’s peer ahead at the future of omnichannel marketing, uncovering 7 compelling examples of how brands have harnessed its power to thrive in a complex and competitive new landscape.
7 Successful Omnichannel Marketing Examples
Curious about what omnichannel marketing looks like for a brand like yours? Major brands have excelled in using solid omnichannel strategies to provide customers with seamless experiences and significant value. Here are seven diverse omnichannel marketing examples to inspire your next creative idea.
1. Starbucks Rewards
A simple example that most people know is Starbucks Rewards. By integrating channels like mobile apps, in-store purchases, and online orders, customers can earn and redeem rewards points online and in person. Starbucks Rewards not only fosters a seamless customer experience across channels but also fortifies brand loyalty, driving increased customer engagement and repeat business for this American behemoth.
2. Kellogg’s UK
When new regulations in the UK affected Kellogg’s advertising, they enlisted the help of Skai to adjust their advertising strategy to an omnichannel approach. Leveraging Skai’s expertise and innovative platform, Nectar360, Kellogg’s was able to adapt their advertising strategy to a comprehensive omnichannel approach without a hitch.
Through the consolidation and streamlining of their advertising efforts across multiple retailers via Skai’s platform, Kellogg’s not only experienced a noteworthy 25% surge in ROI, but also an astounding 85% increase in revenue.
3. PayPal Happy Returns
PayPal Happy Returns allows customers to initiate returns directly from a retailer’s website, receive a QR code, and quickly return items at nearby Return Bar locations. This process not only enhances customer satisfaction but also reduces the operational burden on retailers.
For PayPal, this innovative service serves as a powerful showcase of their commitment to enhancing the e-commerce ecosystem. By offering a seamless return process, PayPal solidifies its reputation as a trusted and customer-centric partner in the online shopping experience. This leads to increased adoption and use of PayPal services as customers come to associate the platform with convenient and reliable transactions.
LaserAway, a top aesthetic dermatology company, needed more efficiency in TikTok campaign management and tracking. By integrating Skai’s cutting-edge platform, LaserAway was able to transcend its previous campaign metrics. Yet, the transformation didn’t stop there. Skai’s platform went above and beyond by not only enhancing immediate campaign outcomes but also optimizing budget allocation for sustained, long-term performance. The results were nothing short of extraordinary–a staggering 150% surge in conversions, coupled with a 50% reduction in Cost per Acquisition.
5. Amazon Hub
Similarly to PayPal Happy Returns, Amazon’s omnichannel strategy seamlessly blends online and offline shopping experiences. Amazon Hub, however, allows customers to conveniently pick up their online orders from physical locations called Hub Counters or Hub Lockers. These secure, self-service stations serve as the linchpin of this integration, facilitating the retrieval of online orders with unparalleled convenience.
By minimizing the transition friction between online and offline shopping channels, Amazon has successfully erased the traditional boundaries, offering customers a unified shopping experience that bridges the digital and physical realms. This innovative approach not only caters to diverse customer preferences but also redefines the standards of omnichannel retailing in the modern landscape.
Through a strategic partnership with Skai, Fjällräven, a beloved cult-favorite backpack brand, embarked on an in-depth exploration of the advertising landscape. With a particular focus on YouTube and CTV, they harnessed the analytical prowess of Skai’s Impact Navigator to conduct a rigorous and statistically significant test.
The findings were nothing short of remarkable, the incorporation of brand ads on both platforms resulted in a substantial 10% surge in immediate revenues. Even more impressive was the 6.2-fold increase in ROAS, showcasing the profound impact of a well-orchestrated omnichannel approach in driving both short-term gains and long-term profitability. This collaboration stands as a testament to the transformative potential of data-driven insights in shaping successful marketing strategies.
7. Sephora Personalized Shopping
Sephora’s adept transition to virtual video experiences amid the pandemic has yielded multifaceted advantages for the renowned beauty retailer. Not only did it allow Sephora to retain its market share successfully, but it also empowered the brand to forge deeper connections with its customer base.
This tech-savvy and customer-centric pivot served as a beacon of resilience in the face of unprecedented challenges, highlighting the pivotal role of adaptability and an omnichannel approach in navigating the evolving terrain of retail. By embracing innovative digital experiences, Sephora not only weathered the storm but also emerged as a prime exemplar of how an agile and customer-focused strategy can lead to sustained success in a dynamic retail landscape.
The Omnichannel Advantage
As the way we interact with information continues to evolve, a holistic, multichannel approach ensures adaptability to shifting consumer preferences and fosters a deeper connection between brands and their audience. By integrating various channels in creative and intelligent ways, brands can effectively position themselves as pioneers in the evolving landscape of consumer engagement. This strategic foresight prepares brands for the uncertainties of the future while also establishing them as leaders today.
Ready to evolve and grow your brand with a tailored omnichannel marketing strategy? Book a demo today and see where Skai can take you.