Buying every ad available around the clock can be inefficient and expensive; not even massive companies can afford to buy every ad around the clock.
What Is Dayparting
Dayparting is a strategic targeting tactic in digital marketing where advertisers limit ad purchases to certain times of the day or days of the week. By adopting this strategy, advertisers can maximize ad spend by only running ads when they are most successful.
Some reasons why advertisers choose to use dayparting include:
- Garner higher conversion rates by running ads during specific times of the day when visitors are more likely to convert into customers.
- Lower ad costs by experimenting with dayparting strategies to achieve the same conversions with reduced ad spending.
- Avoid wasting budgeting by not running ads during non-operational hours for businesses with physical locations
Skai’s AI Dayparting delivers all the benefits of dayparting without the work
Skai’s new AI Dayparting feature, a transformative tool — integrated with Amazon Marketing Stream — is designed to redefine your advertising strategy, boosting your ROI while maximizing efficiency and precision. It eliminates the guesswork usually associated with dayparting and targets the most profitable times of the day, leading to enhanced conversions and a more significant return on your advertising spend.
Unlike traditional advertising that often grapples with budget constraints, especially during peak performance times, AI Dayparting ensures that your daily budget is accessible precisely when you need it the most. It safeguards against exhausting your budget during less optimal hours, guaranteeing a higher yield for each dollar spent.
In terms of precision, you can configure exactly when your campaigns and ad groups turn on or off, down to the specific hour of the day. This level of control optimizes ad exposure and increases conversion opportunities.
Furthermore, the AI Dayparting tooltip feature offers a quick view of your dayparting setup, allowing for rapid edits and ensuring streamlined and efficient campaign management.
Skai makes it easy to use AI to power ad scheduling optimization
The power of AI and data-driven optimization
Integrating AI into such a well-known optimization tactic as dayparting represents a significant advancement in digital advertising. AI-driven recommendations offer insights for bid adjustments based on click, conversion, cost, and CPC data, facilitating a more finely tuned ad strategy.
Moreover, AI Dayparting allows for a deep dive into real-time Amazon Marketing Stream data, providing hourly aggregated performance data for your top KPIs. Such insights enable optimizing intraday and day-of-week bidding and status strategies, enabling you to make data-backed decisions that significantly enhance your campaign performance.
See how the agency Future Beauty Labs exceeds ROAS goals for three brands with Skai’s AI Dayparting powered by Amazon Marketing Stream. Read the case study.
AI Dayparting actions allow you to separate campaigns with different portfolio runtimes in the quest for maximum campaign effectiveness. This strategy ensures each campaign receives its deserved focus, maximizing performance. AI Dayparting will also alert you of changes in your portfolio runtime and prompt you to refresh your AI tips, ensuring your campaigns continue to operate at their peak.
Implementing Skai’s AI Dayparting is a breeze
- Start by picking the campaigns you want to optimize.
- Choose from a variety of time frame options for detailed insights.
- Select the KPIs that matter most to you, and let AI-powered tips guide your bid adjustments to maximize conversions during prime hours.
- Each campaign gets unique suggestions based on its performance data. An hourly insights graph appears upon selection, offering a clear view of your campaign’s performance and AI suggestions for bid modifications.
- Setting rules is easy – you can manually input them or quickly apply AI suggestions for each day of the week.
It’s as simple as that!
See your ad scheduling optimization visually
Important considerations for implementing Skai’s AI Dayparting
Skai’s AI Dayparting is an advanced tool with several features and options. Here are some key considerations to ensure you get the most out of it.
Bid Scheduling. If using Advanced or Automated Actions to manage bids, schedule the bid changes to coincide with base bid times. Typically, midnight in the Profile timezone will not utilize bid modifiers in AI dayparting.
Multiple Campaigns. When multiple campaigns are selected, a weighted average will be used across the campaigns to ensure equitable distribution of your ad spend.
Conflicting Performance. Skai’s AI Dayparting feature will alert you when selected campaigns have conflicting performance, thereby impacting the validity of your AI tips. These campaigns can be removed and used in a new action using the ‘copy’ button in the popup.
Dynamic Changes. If there are any changes with your portfolio runtime and AI dayparting dynamics, a Health Check at the portfolio level will alert you to refresh your AI tips.
Portfolio Runtimes. If a selected grouping of campaigns has varying portfolio runtimes, those will also be alerted to be moved into separate AI dayparting actions.
Ad Scheduling. It’s important to note that ad scheduling by bids is currently only available for keyword campaigns.
Best practices for AI Dayparting
Maximizing the power of AI Dayparting begins with astute campaign management. It’s recommended to apply AI Dayparting to similar groupings of campaigns or even one campaign at a time. This practice helps maintain consistent performance and allows for a more precise analysis of each campaign’s data.
Skai gives you the insights you need to power your AI Dayparting
The landscape of digital advertising is dynamic, hence the necessity to frequently refresh your rules for the most accurate and updated AI tips. Regular updating ensures that your campaigns are guided by the latest intelligence and trends, ensuring you stay ahead in advertising.
Lastly, when integrating AI Dayparting with Portfolios or the Budget Navigator, be sure to let these features run for at least one day prior. This practice ensures the runtime data of these tools is factored into the AI’s recommendations, providing a more comprehensive and tailored approach to optimizing your advertising strategy.
Proven Success with AI Dayparting
The efficacy of Skai’s AI Dayparting feature isn’t just theoretical – its transformative impact is evident through real-world results. A Fortune 500 pharmaceutical company experienced a 22% increase in ROAS and a substantial 49% increase in ad-attributed revenue within just six weeks of introducing Skai’s AI Dayparting and Intraday Reports to their Amazon Ads Campaigns.
This success story is a testament to the transformative power of AI Dayparting. It empowers your Amazon campaigns with a data-driven strategy, precise control, robust performance insights, and improved ROI.
In conclusion, Skai’s AI Dayparting isn’t just a new addition to your arsenal, it’s a game-changer set to redefine the landscape of Amazon advertising. By adopting this innovative approach, your Amazon campaigns will reach new heights of success.
Would you like to see AI Dayparting in action? Schedule a quick demo to see our cutting-edge innovation first-hand.
The future of advertising is here, and it’s time for you to be a part of it.