• DE&I Commitment
  • Careers
  • Locations
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Our Platform
    A platform that connects all walled garden media
    Connected Media
    Create and manage campaigns across search, social, retail media and apps, in one platform
    Connected Data
    Make data-driven decisions as you plan and strategize
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Clients
  • News and Events
    Check out recent announcements and see what we’re up to
    News
    Check out our recent media coverage
    Events
    Join us for our next conference or webinar
    Omnichannel platform launch
    Read the press release to see how we're helping marketers win the walled gardens
    Let's talk omni at Shoptalk!
    Learn how our omnichannel platform can help you build a winning strategy
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    Blog
    Read the latest insights and thought leadership from our industry experts
    Capabilities
    Take your campaigns to the next level by enhancing your platform capabilities
    Research
    Explore our reports and whitepapers so you can keep up on the latest industry trends
    Subscribe
    Sign up to get the latest updates straight to your inbox
    Quarterly Trends Report
    Learn digital advertising campaign performance trends from Q4 2022
Back to Blog

Gopuff Advertising 101

Joshua Dreller, Sr. Director, Content Marketing @ Skai™

August  19, 2022
Gopuff Advertising 101

Grocery delivery apps have been around for quite some time, but during the height of the pandemic, the industry boomed as millions of new customers had common household items delivered rather than risking a trip to the grocery or corner store. However, even those most consumers are out and about again, the ease and convenience of grocery delivery apps, such as Gopuff, remain incredibly appealing to consumers who have become accustomed to having their favorite snacks and household products delivered right to their doors. 

And for brands that list products on apps like Gopuff, advertising is key to both acquiring new customers and letting loyalists know their products are available. Winning the top spots in product listings and search results can mean the difference between claiming your brand’s share of voice in the space and missing out on a sale.

Here’s everything you need to know to get started with GoPuff advertising. 

What is Gopuff?

Gopuff was founded in 2013 by two college students at Drexel University,  Yakir Gola and Rafael Ilishayev, who wanted to make it easier to get convenience store items, like snacks and other supplies, without having to make the inconvenient trip to a corner store. Since then, the service has grown exponentially, delivering about 3,000 different products twenty-four hours a day, seven days a week to more than 650 cities around the U.S. 

To select items, Gopuff customers simply use the platform’s website or mobile app (available for both iOS and Android) to enter their delivery address and then browse through thousands of available products, which are housed in warehouses and ready to ship, for delivery within a matter of minutes, getting helpful text message updates for each step of the process from order to delivery.

How does Gopuff advertising work?

According to the company’s website, Gopuff advertising allows partners to “promote your products in Gopuff’s consumer shopping experience across both app and web and track the performance of those products directly within the platform.” In addition, Gopuff advertising “allows brand partners the unprecedented ability to promote individual products on the site.”

Like other grocery delivery apps, such as Instacart, Gopuff advertising allows brands to recommend products on a cost-per-click (CPC) basis. Advertisers can pause campaigns at any time and are not charged if the advertised product is unavailable or out of stock. A Gopuff Advertising account can be set up within 15 minutes, and campaigns can be set to go live at future dates, so advertisers can plan ahead around product launches, promotions, and seasonal offerings.  

gopuff advertising Instant Sampling Program

Gopuff advertising has a new Instant Sampling Program for brands to trial versions of their products

What types of ads does Gopuff offer?

There are two types of Gopuff ads: Sponsored Product Ads and Sponsored Search Ads.

Sponsored Product Ads appear either on the endcap, carousel, or shelf of product listings. For example, if a user is browsing the “cleaning” section of Gopuff, Sponsored Product Ads situated in the endcap would appear as the top row of results. In the “Dish Soap” subcategory, a brand partner’s product is located in the top left “shelf” spot. These ads are sold based on bids, much like similar ad offerings from companies like Amazon. 

The second type of Gopuff Advertising, Sponsored Search Ads, is sold based on keyword bids, also like Amazon or InstaCart bids. Sponsored Search Ads appear at the top of related searches, so a search for “dish soap” would yield the winning bidder’s product right at the top of search results for that keyword, appearing like a regular product listing but marked in the upper left-hand corner with a small tag identifying the listing as an ad. 

What products should you list with Gopuff advertising?

Gopuff lists hundreds of results for each category, sub-category, and search term, and most brands that list their products on the app will likely not make those top spots organically. So unless brand loyalists actively seek out a product on the app, chances are they will not scroll through dozens of results seeking out a new product.

Gopuff Advertising offers the perfect opportunity to help shoppers in the discovery phase of the buyer’s journey. Using Gopuff ads to win those all-important top spots in both categories and search is an excellent way to turn casual shoppers into brand loyalists. Additionally, when listing new products on the app, taking those top spots is crucial for a successful launch.

Seasonal items should also get a boost during the times that shoppers are most likely to order. For example, launching a campaign around hot cocoa when the weather gets chilly is a great way to introduce a new product to shoppers who may be unfamiliar with or remind fans of what they love about a brand. 

Getting started with Gopuff advertising is a simple way to make sure your product stays top-of-mind on the digital shelf! 

Skai’s Retail Media solution for Gopuff and 30+ other retailers.

As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place.

For more information or to see our cutting-edge Retail Media solution for yourself, please schedule a brief demo today!

Request a Demo of Skai

Related Posts

  • skai black friday amazon ads checklist fb
    The Skai Black Friday Amazon Ads Checklist 2021
    Read More
  • Kroger Precision Marketing Announces Its Retail Media Partnership with Skai
    Read More
  • Gopuff ad that displays various household items, grocery items, and treats; daily essentials, delivered in minutes
    What Are Gopuff Ads? (Reach Consumers That Look For Convenience)
    Read More
  • Woman sitting down at her desk browsing a retail fashion sale with her credit card in hand.
    Dive into the Retail Media Advertising FAQs
    Read More
  • A customer on a laptop at a coffee shot is exposed to retail media advertising, which is produced to attract them into buying items.
    The Skai 5: Five Things to Know About Retail Media Advertising This Year
    Read More
  • 2021 Publisher Holiday Trends: Gopuff
    Read More
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
Tags: Create, Gopuff, Grocery, Measure, Omnichannel, Optimize, Plan, Research, Retail Media, Target, xPSx

Subscribe to Updates

Media that matters.
Marketing that works.
© 2023 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Connected Data
    • Market Intelligence
    • Our Approach
    • By Need
    • By Solution
  • Connected Strategy
    • Dynamic Marketing Mix
    • Budget Forecasting
    • Strategic Consulting
  • Connected Media
    • Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • App Marketing
    • Auditing
    • Expert Services
  • Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Training & Enablement
    • Developer Hub
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Privacy Preference

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy Imprint

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save Accept Only Essential Cookies

Back

Privacy Preference

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
Provider Owner of this website, Imprint
Purpose Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s) .skai.io, skai.io
Cookie Name borlabs-cookie
Cookie Expiry 1 Year
Name
Provider Owner of this website
Purpose This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy https://accessibe.com/privacy-policy
Cookie Name acsbState, acsbReset
Cookie Expiry n/a
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name wordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
Cookie Expiry Session / 1 Year

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Host(s) .chilipiper.com, skai.chilipiper.com
Cookie Name fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
Cookie Expiry Session / 2 Years
Accept
Name
Provider Owner of this website
Host(s) .comeet.co, www.comeet.co
Cookie Name visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry Session / 1 Year
Accept
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name moduleFormPardotDownload
Cookie Expiry 30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga,_ga_*,_gat,_gat_*,_gid
Cookie Expiry 2 Months
Accept
Name
Provider Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy https://www.hotjar.com/legal/policies/privacy/
Host(s) *.hotjar.com
Cookie Name _hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry Session / 1 Year

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Linkedin
Cookie Name lidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie Expiry Session / 1 Year
Accept
Name
Provider Skai
Accept
Name
Provider 6sense
Cookie Name _gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie Expiry Session / 400 Days
Accept
Name
Provider Pardot
Purpose Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) .pardot.com, pi.pardot.com, skai.io
Cookie Name pardot, visitor_id*, lpv*
Cookie Expiry Session / 10 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for conversion tracking of Google Ads.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name IDE, 1P_JAR, NID, SOCS, CONSENT, AEC, _gcl_au, OTZ, test_cookie
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry Session / 1 Year

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Wistia
Host(s) .wistia.com
Cookie Name cb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Used to unblock Instagram content.
Privacy Policy https://www.instagram.com/legal/privacy/
Host(s) .instagram.com
Cookie Name pigeon_state
Cookie Expiry Session
Accept
Name
Provider Openstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
Purpose Used to unblock OpenStreetMap content.
Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s) .openstreetmap.org
Cookie Name _osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry 1-10 Years
Accept
Name
Provider Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Purpose Used to unblock Twitter content.
Privacy Policy https://twitter.com/privacy
Host(s) .twimg.com, .twitter.com
Cookie Name __widgetsettings, local_storage_support_test
Cookie Expiry Unlimited
Accept
Name
Provider Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA
Purpose Used to unblock Vimeo content.
Privacy Policy https://vimeo.com/privacy
Host(s) player.vimeo.com
Cookie Name vuid
Cookie Expiry 2 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) google.com
Cookie Name CONSENT
Cookie Expiry 6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy Imprint