Earlier this year, we announced that Skai was one of the inaugural advertising management platforms with API access to buy product listing ads on Kroger ecommerce sites.
“Given the meteoric rise of online grocery shopping over the last few years, Kroger Precision Marketing (KPM) has emerged as a top publisher for retail media advertisers,” said Claudia Virgilio, Global VP of Commerce Partnerships @ Skai at the time. “We are excited to be a KPM API partner and look forward to a fantastic relationship.”
Kroger is the third most trafficked retailer in the United States, serving 11 million daily customers and over 50 percent of American households. Ninety-six percent of all sales are tethered to a loyalty card. Kroger Precision Marketing connects customers to brands to inspire purchases online or in-store. According to research by Kantar and Catalyst, Kroger Precision Marketing is a leader in ROI delivery for CPG brands.
Skai + Kroger: our new announcement
Today, Skai builds upon this access and we are happy to announce a first-to-market retail media integration with KPM.
Skai’s unified platform offers advertisers cross-channel insights, streamlined workflows, automated actions, and enhanced reporting fueled by comprehensive commerce intelligence using near-real-time data. The company’s in-house experts provide advertisers with the guidance, advice, and best practices to leverage both Skai’s and Kroger’s data for maximum performance.
“What Skai brings to the table for Kroger Precision Marketing is the ability to optimize and drive efficiency that we just don’t have in the native platform,” says Willy Blesener, Senior Director of Retail Media at Advantage Solutions.
Why to get started early with Kroger ads
As the retail media channel continues to grow, marketers have found that expanding their programs beyond Amazon offers them the opportunity to capture low-hanging fruit across the web.
And when marketers get started early with Kroger, there are even more potential benefits:
- With fewer competitors, bids tend to be less expensive
- Learn what items & categories work better on Kroger ads than on Amazon or other retailers
- Your team can build up their expertise which pays dividends in future campaigns
- Test and learn to refine your programs before big holiday seasons
Skai’s VP on the early Kroger opportunity
“This channel isn’t oversaturated at this point, so you can still have a first-mover’s advantage in a lot of categories,” says Skai’s Christine Vincent, VP Global Expert Services. “This takes the pressure off a bit which allows you to experiment and test & learn.”
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Kroger + Skai for maximum retail media advertising success
As part of Skai’s intelligent marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place.
Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 92% increase in share of voice on Amazon for a Fortune 500 CPG brand
- 72% increase in revenue for VTech
- 1,390% year-over-year sales growth for Kamado Joe
For more information about how Skai can help you can get started early with Kroger advertising campaigns, please reach out today to schedule a quick demo.
