Boost retail media success with sponsored advertising on Walmart

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Bid to Win: 
Exploring Walmart Connect's new advertising experience

So, what is Walmart’s advanced second-price auction bid and how can it benefit advertisers?

We recently hosted a webinar with Walmart Connect where advertisers learned about Walmart's new advertising experience, and how, with the support of Skai™️, they can achieve incredible results.

Walmart Connect’s CPC went down by 19% after its recent second-price advanced auction enhancement. This is a figure that every advertiser dreams of, and it just shows the power of Walmart Connect’s advanced new bid model.

Walmart, the world’s largest retailer, reaches more than 90% of U.S. households every week via stores, websites, and mobile apps. We can help you stand out, capture demand, understand customer mindset, and drive sales while advertising on Walmart.

Grow share and sales

Increase visibility and accelerate purchases by owning the top positions within search results.

Control spending

Set strict budgets and bids. Pay only when shoppers click your ads.

Measure and optimize success

Monitor real-time performance to see the impact of your advertising investments and how you can optimize.

What you can expect

Advanced optimization

Optimize bids and budgets to make the most of your marketing investments.

Actionable insights

Comprehensive analytics put your data to work so you can make informed decisions.

Best-in-class capabilities to reach Walmart customers

Enterprise-grade automation

With AI-driven automation and machine learning, streamline time-consuming workflows.

Cross-publisher excellence

Streamline workflows, consolidate data, standardize KPIs, and more in a single platform.