Today, Amazon launches its open beta for Amazon Marketing Stream.
Simply known moving forward as Stream, this new innovation will enable Skai near real-time market intelligence and access to more detailed ads reporting for our clients running Amazon Ads. As of right now it is only open in the US, but Amazon is looking to expand Stream globally.
The importance of real-time market intelligence
As the global retail market becomes more competitive and marketers ramp up their sophistication and investments in retail media advertising, companies must prioritize, have access to, and take action on insights faster than their competitors.
That’s why getting to those insights requires near real-time or real-time data. In a recent study, 92% of marketers reported that real-time decision-making was either very important or important to marketing performance success.
This is why Skai is so excited about Stream!
Skai’s access to Stream will enable more nimble responses to advertising changes, with faster insights and decision intelligence. With today’s speed of ecommerce, platforms like Skai need a more granular view of their performance to guide intraday campaign optimization. And brands and agencies need more insights to guide intelligent decision-making.
How Skai adds value with Stream
Access to Stream is limited to companies integrated with the Amazon Ads API, so unless you’re already a developer, you will need a partner like Skai to leverage its full potential.
Skai is leveraging Stream’s nearly real-time data to support existing features for enhanced accuracy and create new products that improve campaign accuracy and efficiency. Today, at launch, Skai clients can look forward to benefiting from existing functionality in new, powerful ways.
Ad Scheduling. Skai’s dayparting functionality sets the bid and status of each ad group according to the time of the day. This process now provides even more accurate insights into the hourly breakdown thanks to our connection to Stream. As a result, our customers will be able to make more informed decisions on when to increase or decrease bids and other recommendations.
Automated Reporting. Skai is developing an additional report to our Scheduled Reports portfolio that leverages near-real-time data from Amazon’s Stream API. This report shows all performance data aggregated per hour and will help us optimize your campaigns for maximum efficiency.
This is just the tip of the iceberg with Stream. Watch for more upcoming innovations from our Skai Retail Media solution product team as they dive deeper into Stream and work with our clients to develop new use cases.
How Skai’s Retail Media Solution can help you master your Amazon programs
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our intelligent marketing platform includes solutions for retail media, paid search, paid social and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
For more information or to schedule a brief demo to check out all of our cutting-edge innovations for yourself, please reach out today.
