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Data & Insights

  • Big Data Marketing Is the New Normal

    By Joshua Dreller On October  03, 2019
  • Paid Search Bid Strategy A/B Testing Done The Right Way

    By David Delaplane On September  24, 2019
  • Search Marketing by Generation: The Dos and Don’ts of SEM

    By Allen Hammock On September  19, 2019
  • Why Organic Content (Still) Matters to Paid Advertising

    By Jason Pratt On September  17, 2019
  • What Data to Use for a Data-Driven Marketing Decision? Marketing Experiments Can Tell You

    By Tom Affinito On September  06, 2019
  • September is Global Certification Month at Skai!

    By Lily Rotter On August  30, 2019
  • Data-Driven Decision Making: How Good is Your Marketing Org at It? Without Experiments, You Will Never Know

    By Tom Affinito On August  29, 2019
  • Marketer Perspective: Advertising in a Regulated World

    By Jason Pratt On August  28, 2019
  • The Skai 5: Five Agency Planning Tips to Ensure Your Client Has Its Biggest Holiday Season Yet 

    By Lily Rotter On August  22, 2019
  • The Skai 5: Five Tips for Brands to Nail Their 2019 Holiday Planning

    By Michelle Urwin On August  20, 2019
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