Lily Rotter
Director, Performance Marketing @ Skai
Global Certification Month is here! We’re pushing hard to support our clients to get certified on Skai before the big end-of-the-year holiday shopping season. Reach out to your Skai rep today to learn more.
Let’s face it. Digital marketing isn’t easy. Not only are there a zillion little things to remember from campaign flight dates, targeting parameters, bids, budgets, etc. but also marketing technology platforms to master.
At Skai, we know that there’s a direct correlation between platform proficiency and marketing performance. So, one of the best ways we can help our clients hit their goals is to get them trained on our tools.
“If software companies truly want their customers to embrace their self-service products, they have to provide top-notch training to empower them and so they have the confidence to take the wheel, ” says Christine Vincent, Skai’s VP, Center of Excellence. “That’s why we have put such a strong emphasis throughout the years on providing the best client education.”
Doubling down on our investment in our clients
September is Global Certification Month. We know that for many marketers, the upcoming Q4 holiday shopping season is incredibly important so we want to get as many of our clients fully trained so they can go into the quarter with extra confidence and expertise.
The certification test isn’t easy, but for marketers who have been using the platform for a while shouldn’t have much of a problem to pass. Videos and other educational materials are available for each certification track, culminating in a comprehensive certification exam. The goal is simply to make sure that anyone with the certification is truly proficient at Skai.
“The certification program helps our clients realize just how skilled they are in our platform,” says Kara Frasca, Skai’s Education & Enablement CSD, Search. “Sometimes they don’t know just how good they are until they take the test and realize that all of their hard work has really paid off. It’s also a great way for agencies to demonstrate their expertise to their clients on Skai.”
The exams are between 35-40 randomized questions and there is a 60-minute time limit per user. Please note the exams are open book, open application, open notes, and can be taken in group settings. Practitioners must achieve 80%+ to pass.
Becoming a Skai Certified Professional can give you the competitive edge you need to stand out in a crowded field. When you complete our rigorous training, others will know you’re a dedicated digital marketing professional. And you’ll have the in-depth knowledge that’s increasingly in demand in today’s dynamic market.
Visit our Training and Certification page to learn more about our education programs. Skai U offers a variety of on-demand video tutorials, focused on showing you what you need to know to become a Skai pro
