EToro Grows KPIs And Lowers Costs With Skai And Apple Search Ads

Background

For more than a decade, eToro has been a leader in the global Fintech revolution. It is the world’s leading social trading network, with millions of registered users and an array of innovative trading and investment tools. eToro has been continuously transforming the traditional money management industry in order to open the financial markets to everyone, everywhere. eToro’s vision is to open the global markets for everyone to trade and invest in a simple and transparent way.

Challenge

The eToro team was challenged with operating a global marketing campaign with a large bulk of keywords across a large number of regions and countries requiring critical in-app conversion tracking to truly measure the success of their app marketing campaigns.

Solution

The eToro team partnered with Skai to test Apple Search Ads optimization solutions to save their team time and improve the performance of their brand campaigns on Apple Search Ads.

The team integrated their mobile measurement partner and campaign performance data into Skai Apps to enable the platform to learn about their previous campaigns as well as their in-app behavior and actions. Additionally, Skai App’s bid optimization solution for Apple Search Ads enabled eToro to set Cost-Per-Acquisition (CPA) goals and automated their keyword bid decisions 24/7.

Results

Skai Apps helped the eToro team take their app marketing to new heights with outstanding results. Their registrations grew 49%, CPA dropped 43%, and their critical KPI of deposits grew by 67%. In addition to the exceptional performance growth, the eToro team also benefited from having all of their reporting integrated into a single platform on Skai Apps, which saved their team time from manually merging reporting and enabled them to invest more time on strategy. eToro is still testing the use of the automated tool and expanding more campaigns into the tool’s bid management but so far the results are promising.