Smart Bidding Enhancements Available through Skai Search

In partnership with Google, Skai offers Smart Bidding to empower marketers to maximize their search campaign results. In addition to the built-in capabilities of this powerful solution for automated, AI-driven bidding, Skai has developed features that provide additional insights, control and efficiency to enhance campaign performance.

Enhancements for Smart Bidding only available through Skai Search

Spend Wisely

Budget Navigator
Manage budget and pacing goals
on top of Smart Bidding campaigns. Automatically shift budget to maximize every dollar of spend
Gain Exclusive Insights

Bidding Intelligence Smart Tags
Benefit from insights on the changes occurring in Smart Bidding campaigns,
including device and audience shifts

Experiments
Create and monitor A/B tests on bidding
algorithms to find the one that works best for your business goals
Optimize for Performance

Profit
Optimize towards a profit goal

Custom Metrics
Optimize towards a custom goals, with
the option to weight metrics

Holistic Target ROAS Optimization
Optimize target ROAS campaign across
campaign types (Smart Shopping and
Search) and publishers (Google and
Microsoft Advertising)

Signal Enhancement
Provide custom conversion data to
enable Smart Bidding automation to
optimize towards true north data

"Budget Navigator - combined with Smart Bidding - generates huge efficiency in terms of operations, along with effectiveness on business results."

Vodafone

Find out more about Skai + Smart Bidding

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