Maximize your campaign performance with Microsoft Advertising’s automated bidding, which automatically optimizes your bids in each and every auction based on your campaign goal.

Automated bidding strategies use machine learning and analysis of a broad range of signals at the auction level to select the bid that is most likely to achieve your desired volume of conversions or conversion value.

  • Save Time Through Bid Automation

    Takes the guesswork out of bidding and automatically manages your bids for you
  • Access a Broad Range of Signals for Precise Targeting

    Uses advanced technology to customize each bid at the time of the auction, allowing you to take advantage of a unique set of contextual signals
  • Improve Performance Through Machine Learning

    Leverages always-on machine learning that is laser focused on meeting your campaign goal

Align Campaigns Across Search Engines with Mirroring

Enables you to mirror Google Smart Bidding Campaigns with Microsoft Advertising automated bidding campaign.

Manage your automated bidding strategies through your Skai analysis grid.
Bid Strategies Available:

  • Enhanced CPC

    Modifies your bids for better efficiency

  • Target CPA

    Sets your bids to achieve your target CPA

  • Target ROAS

    Sets your bids to achieve your target ROAS

  • Target Impression Share

    Sets your bids to achieve placement at the absolute top of the page, top of the page, or anywhere on the page

  • Maximize Clicks

    Sets your bids to help you get as many clicks as possible

  • Maximize Conversions

    Sets your bids to help you get as many
    conversions as possible

  • Portfolios

    Save time by managing multiple Microsoft automated bidding campaigns at once and applying cross-portfolio goals