Maximize your campaign performance with Microsoft Advertising’s automated bidding, which automatically optimizes your bids in each and every auction based on your campaign goal.
Automated bidding strategies use machine learning and analysis of a broad range of signals at the auction level to select the bid that is most likely to achieve your desired volume of conversions or conversion value.
Save Time Through Bid AutomationTakes the guesswork out of bidding and automatically manages your bids for you
Access a Broad Range of Signals for Precise TargetingUses advanced technology to customize each bid at the time of the auction, allowing you to take advantage of a unique set of contextual signals
Improve Performance Through Machine LearningLeverages always-on machine learning that is laser focused on meeting your campaign goal
Align Campaigns Across Search Engines with Mirroring
Enables you to mirror Google Smart Bidding Campaigns with Microsoft Advertising automated bidding campaign.
Manage your automated bidding strategies through your Skai™ analysis grid. Bid Strategies:
Effectiveness & Scale
Enhanced CPC: Modifies your bids for better efficiency
Target CPA: Sets your bids to achieve your target CPA
Target ROAS (In Pilot): Sets your bids to achieve your target ROAS
Scale & Effectiveness
Maximize Clicks: Sets your bids to help you get as many clicks as possible
Maximize Conversions: Sets your bids to help you get as many conversions as possible