Dynamic Remarketing
Retarget users on the Microsoft Search Network* and the Microsoft Audience Network with ads featuring products they have viewed, considered or already purchased on your website.
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Take Advantage of Tailored Ads
Show ads featuring specific products to people who have already shown intent for those products.
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Boost Performance
Increase the likelihood of clicks and conversions through targeted search.
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Efficiently Manage Lists
Create remarketing lists by action instead of by every single product.
• General visitors
• Product searchers
• Product viewers
• Shopping cart abandoners
• Past buyers
Customer Match
Re-engage customers from your email list by targeting them with relevant ads across the Microsoft Search Network* and Microsoft Audience Network. This feature allows you to target high-value customers using your first-party data.
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Reach qualified customers
Use your complete user understanding, including offline data, to retarget customers who are more likely to convert.
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Leverage your own data
Easily build and modify any number of customer match lists using your first-party customer data.
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Customize messaging
Tailor messaging to specific match lists to upsell or cross-sell other products and services. Create exclusion lists to ensure you’re only engaging the most relevant prospects.
*Microsoft Search Network includes Bing and Yahoo; Microsoft Audience Network includes MSN, Outlook.com and Edge browser.
