You’ve spent the time setting up Remarketing. Now make your list work harder for you with Similar Audiences.
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With Similar Audiences, Microsoft Advertising automatically finds you new customers by looking for searchers with similar interests to those on your Remarketing lists.
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Reach prospects who are ready to convert
When you expand your reach to these “look-alike” users, you’ll find high-quality prospects you can turn into customers. -
Drive conversions and increase ROI
Customers saw 70% higher conversion rates with similar click-through rates from Similar Audiences than from non-targeted users for the same ads. Microsoft Advertising, Similar Audiences pilot performance data, June 2019. -
Save time with easy setup and automatic updates
Once you’ve associated your Remarketing list, Microsoft Advertising will create the similar audience and work daily to keep it current.