Amazon DSP with Skai
Programmatically reach your target audiences and enable activation across the customer journey with performance-based display advertising
Scale your Amazon DSP performance with Skai’s best-in-class capabilities
Faster time to cross-channel action
Efficiencies in management with unique campaign capabilities
Optimizations to scale your broader media mix strategy
Amazon DSP creates value
Full-funnel advertising opportunities, from discovery to retargeting and purchase all through Amazon
Find and connect to the most relevant audiences with exclusive insights, and unique behavioral and geo-based targeting data
Reach your audience on Amazon’s unique properties such as FireTV and Kindle, plus the APS network
Skai adds value you won’t find anywhere else
Dashboards
Enjoy a streamlined experience into data visualization and quickly review performance
Platform
Monitor and analyze all your cross-publisher data in one consolidated view
Custom reporting
Quickly review performance to take fast yet informed action or configure custom reports
Connected commerce
View data on cross-advertising and sub brands, and optimize across multiple channels
Dimensions
Power advanced analysis by applying custom labels to campaigns, ad groups, and creatives
Labeling segmentation
Slice and dice your cross-channel performance data to surface insights with ease
Bulk actions
Save time by efficiently managing changes at scale
Experiments
Test and measure to gain a deeper understanding of your DSP performance
Incrementality
Reveal proof points that measure true impact on conversion
Date range analysis
Easily compare your activity to previous time periods and predefined saved events
Audience analysis grid
No need to download CSVs. Analyze and optimize audiences directly in the Skai platform
Managed services
Navigate Amazon DSP via Skai with our channel experts to take your performance to the next-level
Our Expert Services Team supports Amazon DSP
management every step of the way
Expert services 
Strategic support tailored to your needs
Our channel experts complement your current marketing efforts with custom solutions that fill in the gaps to help you evaluate strategies and mitigate risk when diving into new channels like Amazon DSP.
Our channel experts complement your current marketing efforts with custom solutions that fill in the gaps to help you evaluate strategies and mitigate risk when diving into new channels like Amazon DSP.
Managed onboarding 
Take full advantage of platform capabilities to accelerate your success
Our platform experts guide the onboarding process to ensure an efficient ramp up by training marketing teams and to streamline the process of Amazon’s requirements.
Our platform experts guide the onboarding process to ensure an efficient ramp up by training marketing teams and to streamline the process of Amazon’s requirements.
Transitional services 
Skai guides you through the process
If you are bringing your program in-house or transitioning to a new agency, our platform experts guide the process to ensure there is close to zero downtime and output continues to perform.
If you are bringing your program in-house or transitioning to a new agency, our platform experts guide the process to ensure there is close to zero downtime and output continues to perform.
Self services 
Accelerate your program with continued consultation
Once you transition to Amazon’s self-service model, Skai continues to add value with the platform’s streamlined data visualization, management efficiencies, and intelligent optimizations, allowing you to focus on the big picture.
Once you transition to Amazon’s self-service model, Skai continues to add value with the platform’s streamlined data visualization, management efficiencies, and intelligent optimizations, allowing you to focus on the big picture.
Planning and measurement 
Unlock smarter marketing decisions
Fuel your Amazon DSP and overall retail media strategy with continuous marketing intelligence and incrementality testing.
Fuel your Amazon DSP and overall retail media strategy with continuous marketing intelligence and incrementality testing.
