Joshua Dreller
Sr. Director, Content Marketing @ Skai
Joshua Dreller
Sr. Director, Content Marketing @ Skai
For those of you who have watched your retail media ROI slip a bit over the past year, there is most likely one cause: the rise in ad costs.
Some industry reports about Amazon ads show that CPCs are rising quickly and 50% year over year.
Even though the channel is fairly new, competition is rising quickly, and marketers know that the old way of doing things isn’t enough. As a result, marketing organizations know that they need to rethink their approaches and strategies to maintain performance in retail media.
Winning strategies will rely more on finding ways to connect unique data with powerful media to meet the full circle of marketing needs and win every shoppable moment.
At Skai, we’re calling this new way forward Connected Commerce Marketing.
We spend a lot of time speaking with clients, prospects, and industry experts on this topic. Only by knowing where retail media is going can we develop the next generation of innovative technology to support practitioners in their efforts.
While the retail media marketers are considering how they plan to evolve, they are rethinking how they organize their teams, their strategies, and how they measure success.
As part of Skai’s intelligent marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place.
Want to learn more?
Reach out if you have any questions, or better yet, schedule a brief demo to see our cutting-edge functionality for yourself.
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