In this series, we delve into the capabilities that Skai clients will be leaning on to navigate the bustling holiday period. Think of these capabilities as “gifts that keep on giving” to ensure your marketing efforts are not just effective but designed to empower marketers to optimize budgets, captivate audiences, and make data-driven decisions—all with a touch of holiday cheer.
Ah, the holiday season—a time of twinkling lights, joyful carols, and for digital marketers, the crescendo of a year-long symphony of campaigns. Yet, amidst this festive chaos lies a mature giant in the advertising world: paid search.
Nearly 4 in every 10 digital dollars this holiday season are projected to flow into search engines like Google, reaffirming its status as the go-to channel for marketers. But don’t let the season’s merriment fool you; the world of paid search is as competitive as a sprint to the last must-have toy on Black Friday shelves.
Enter Skai, the sophisticated toolset that serves as your trusty holiday elf in the bustling workshop of paid search marketing. With Q4 being the most crucial time for product companies, you need every advantage to outshine your competitors. From AI-crafted headlines that jingle all the way to advanced signal enhancements, Skai equips you with everything you need.
The Gift of Skai, Part 3: Paid Search Keepsakes
Equipped with a sleigh-full of unique capabilities, from pinpointing user intent to ensuring data security, Skai’s Paid Search solution ensures that you not only meet your audience at the right moment but also do so with the peace of mind that your first-party data is as secure as Santa’s workshop.
It’s the holiday season, and it’s time for some headline jingling in the marketing world. Skai’s paid search campaign management platform offers Generative AI Headlines that employ machine learning to create high-performing ad headlines automatically. While you’re busy sipping hot cocoa, Skai’s AI is doing the heavy lifting—crafting headlines that resonate with consumer intent and garner clicks, not just holiday cookies.
Just like Santa’s reindeer work in tandem to make sure all the gifts are delivered on time, Skai’s AI integrates seamlessly with all search engines and ad formats. It keeps advertisers on the “nice list” of trends, ensuring they remain ahead of the curve in a marketing landscape that’s always as bustling as a shopping mall on Black Friday. Saving time, boosting ad performance, and sailing smoothly through the holiday rush? That’s what we call a holiday miracle!
This industry-first capability uses machine learning to save time, improve ad performance, and align ad copy with consumer intent
Setting up a Christmas tree is fun, but untangling the lights? Not so much. The same goes for keyword management. Skai’s Search Term Analysis tool is like the magical elf that untangles your keyword lights, streamlining and automating the process for you. It quickly uncovers inefficiencies, allowing you to re-invest in keywords that are as delightful as Grandma’s gingerbread cookies.
The gift of Search Term Analysis doesn’t stop there. It provides keen insights into search intent and the competitive landscape, which can be applied across all search engines. Imagine knowing exactly what your customers want for Christmas and being able to deliver it right to their virtual doorstep. Save time, fine-tune your campaigns, and light up your ROI with this invaluable tool.
Deck the halls with data, am I right? Skai’s Signal Enhancement optimizes your campaigns by focusing on what really matters—what’s truly driving sales and revenue, not proxy conversions, because you can’t get your actual conversion data into Google Smart Bidding!
Enter Skai’s Signal Enhancement functionality, acting like the holiday elf that sets up your tree to perfection. It eliminates the need for proxy optimization and efficiently transfers the right data into Google Search Ads. Got custom metrics to consider? Skai’s got you covered. For instance, a consumer electronics marketing team could use a blend of custom-weighted conversions to guide their campaign, something Google Ads can’t pull off alone.
Travis Jones, a Senior Search Specialist at Tinuiti: “After years of tracking issues with a client, Signal Enhancement made it easy to implement clean data and automated strategies that led to a 50% increase in conversions in the first week.” Now, that’s what we call a holiday miracle!
Signal Enhancement drives better performance by optimizing with the data that matters most to your business.
T’was the night before campaign launch, and all through the office, not a marketer was stressing, thanks to Budget Navigator. This feature ensures your marketing dollars are spent as efficiently as Santa zooming through the night sky. It automates budget pacing, allowing you to find that golden ROI-to-spend ratio—something even Scrooge would appreciate.
The all-in-one holiday toolkit also ensures you don’t accidentally gift yourself an overspending blunder this season. Universal in scope, Budget Navigator works across all search engines to help you meet your campaign goals. It’s like having Rudolph guide your budget sleigh through the foggy winter night, ensuring you reach your destination with maximum ROI and zero errors.
In a world where marketers are expected to be as data-savvy as Santa’s elves are toy-savvy, the ability to test and learn is like the North Star guiding your sleigh. Skai’s Experiments feature is the turbo boost your sleigh needs, providing a robust platform for marketers who understand that a data-driven foundation is key to unwrapping campaign success. Set up and run pre/post tests at scale to identify the strongest performers, making your campaigns as irresistible as a cup of hot cocoa on a chilly evening.
By testing variations in ad copy, bidding strategies, and targeting options across all search engines, you’re not just throwing tinsel at the wall to see what sticks. You’re making informed, strategic decisions that lead to better performance. Consider Skai’s Experiments the scientific method for your holiday marketing magic, allowing you to turn insights into actions faster than reindeer fly. With this kind of data-driven approach, you’ll find out what truly jingles your customers’ bells, ensuring your campaigns are as joyful and triumphant as the holiday season itself.
Plus, all of the essential stocking stuffers your paid search team expects:
🎄 Algorithmic bidding: Consider it your own Santa’s workshop for conversions. Use automated bidding strategies to optimize your campaigns for the holiday season, whether you’re focused on Black Friday clicks or New Year’s resolutions.
🕯️ Auditing: Give yourself the gift of insight this Hanukkah. Identify opportunities to improve your holiday campaigns by auditing your performance data like you’re checking it twice.
🎯 Bid management & optimization: Be as precise as aiming for the mistletoe. Set and adjust your bids to ensure your holiday campaigns are jingling all the way to peak performance.
🛷 Bulk actions: More efficient than a Santa Claus night flight! Make changes to multiple campaigns or keywords at once, giving you more time for eggnog and Yule log.
🎉 Campaign mirroring: It’s like cloning your best New Year’s Eve party ever. Quickly create new campaigns or duplicate existing ones, so you can spread the cheer more efficiently.
⭐ Cross-publisher dashboards: Deck the halls across all platforms. Get a single, merry view of your campaign performance, whether you’re publishing on Google, Bing, or beyond.
🍂 Custom metrics: Tailor your metrics like you would a Thanksgiving feast. Create custom metrics to track the KPIs that make your holiday campaigns a smorgasbord of success.
🌙 Dayparting: Optimize your ads like you would your Ramadan fast. Set your ads to run at specific times and days to ensure they perform their best during this special time.
🔔 Dimensions & categories: Ring in organization like Christmas bells. Sort your campaigns and keywords into dimensions and categories that make management as easy as unwrapping a present.
🕰️ Pacing Monitor: Like keeping track of the Twelve Days of Christmas. Monitor your budget spend and make adjustments as needed to make sure you’re on the nice list for meeting your goals.
🍀 Publisher bidding enhancement: Make your campaigns lucky as a New Year’s Eve shamrock. Use publisher-specific bidding strategies to raise your performance on specific networks.
👾 Rule-based automation: Automate your holiday chores, but for paid search. Create rules to handle tasks such as bidding, budgeting, and reporting, leaving you more time for festivities.
💌 Smart Tags: Make your ad copy as personalized as a handwritten holiday card. Add dynamic text to ensure each search connects with your ad, like long-lost holiday friends.
🌈 Targeting: Reach your audience as if you were guiding them to a pot of gold at the end of a St. Patrick’s Day rainbow. Target your ads based on demographics, interests, and other factors to make sure you’re hitting the mark.
📊 Unified, customizable reports & dashboards: Wrap up your data like it’s a holiday gift. Get customizable reports and dashboards that let you track your campaign performance just the way you like it.
🌐 URL automation: Automate your URLs like you’re setting up a holiday lights display. Generate and track unique URLs for each campaign and keyword, making your reporting as magical as a winter wonderland.
Skai offers a holiday toast to your paid search success
This holiday season is set to be one of the most competitive in recent years, spanning from Thanksgiving to the New Year. With Skai’s AI-powered omnichannel paid search capabilities, consider your campaigns covered, like a cozy holiday blanket.
Want to unwrap more? Skai clients, your dedicated rep is your go-to holiday helper. For those yet to experience the joy of Skai, consider this your open invitation. Book a quick demo to explore all of our capabilities—or should we say “gifts”—that could make your holidays happier and your New Year more prosperous.
Cheers to a successful holiday season and an even brighter New Year! 🥂🎉
Happy Holidays from Skai!