Skai’s Expert Services team complements your current marketing efforts with custom solutions that fill in the gaps.
Whether you’re going through an internal transition, staffing up a new team, or just need an extra pair of hands, Skai offers strategic support tailored to your needs. Our industry experts and world-class platform are there to help you maximize success while bridging the gap between your setup today and your potential tomorrow.
In this continuing series, with the holiday shopping season fast approaching, three marketers from our Expert Services team share one of their most effective tips to maximize the all-important Q4.
Tip #1 – Leverage Skai’s Creative AI for the peak holiday shopping days
Analyze previous holiday creatives and year-to-date promo creatives
During BFCM/Holiday season, due to increased competition, your promo and ad creative greatly influence whether or not someone purchases or even stops to look at your ad.
Use Skai’s Creative AI to breakdown and analyze headline and ad copy as well as other creative components such as colors, For example, you can explore CTA used & text location to use these insights to create the best promo ad for Q4.
– Tim Peou, Sr. Expert Services Manager, Social
Tip #2 – Keep an eye on your Share-of-Voice (SOV) this season
Inform your ASIN retargeting strategies and strengthen your ASINs’ position on the first SERP
Do you want to know near real-time which Brands & ASINs have a strong organic position during peak? Would you like to retarget well-positioned organic and paid ASINs on the first SERP?
Tag your priority and promotional Keywords with the SOV Dimension & Category to collect and action competitive insights during peak season!
Then, throughout the holiday season, download the SOV report to analyze the competitive landscape and inform your retargeting strategies. Utilize the SOV report insights to push bids and modifiers for priority keywords!
– Olga Puzhko, Senior Client Success Manager @ Skai
Tip #3 – Identify your most popular products early in the season
Create a Top Products product set to plus up your Shopping ads campaigns during the holidays
Identify your top-performing products (using clicks, purchases, revenue, margin, or some other metric) and create a product set consisting solely of those products (minimum 50 products).
These products generate either the most search intent or engagement/clicks/purchases on social channels, so they’ll likely perform well alongside more traditionally organized product sets and contribute to an overall higher ROAS.
– Blue Derkin, Senior Director, Product Marketing @ Skai
Skai helps you through the holidays—and the rest of the year
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
For more information on how Skai’s Expert Services can help you win during Q4, schedule a brief demo to chat with our team.