Skai’s Expert Services team complements your current marketing efforts with custom solutions that fill in the gaps.
Whether you’re going through an internal transition, staffing up a new team, or just need an extra pair of hands, Skai offers strategic support tailored to your needs. Our industry experts and world-class platform are there to help you maximize success while bridging the gap between your setup today and your potential tomorrow.
In today’s post, with the holiday shopping season fast approaching, three marketers from our Expert Services team share one of their most effective tips to maximize the all-important Q4.
Tip #1: Holiday Keyword Harvesting Tips for Amazon
Use historic holiday data to build a robust base of keywords for your Q4 campaigns. By using tried-and-tested keywords from the previous holiday season, you’ll give yourself a great starting point to reach Amazon’s gift-buying audience in 2022.
Next, consider expanding your automatic and broad match activity. This will ensure you capture new trends and consumer interests that are unique to this holiday season.
Finally, throughout the holidays keep an eye on the Amazon Brand Analytics Search Term Report. It will help you quickly identify trending keywords for your specific category that you can then include in your campaigns and use as a benchmark to glean your share of voice.
If you’re looking to nail holiday campaigns on Skai in Q4 2022 make sure to use our automated keyword harvesting, Competitive Insights, and share of voice report to get ahead of the competition.
– Nico Batista, Expert Services Director, Ecommerce
Tip #2: Combat Higher Holiday Costs with Expanded Targeting Tactics on Facebook
Ad costs rise as competition increases around the holidays, meaning higher CPCs, CPAs, and CPMs as more advertisers bid for limited exposure. To combat this trend, consider increasing the scale of your audience by expanding the lookback window or increasing lookalike size.
For example, if you regularly use a 5% lookalike of purchasers, consider increasing it to 10% or more during the holiday season. This will help expand your reach and decrease CPMs. Additionally, if you’re retargeting, you can increase the lookback window from 90 to 120 days to expand your reach and bring back users who may be more likely to convert given holiday promotions.
When advertising on Skai this holiday season, leverage Skai lookalikes greater than 10%, directly in our audience manager.
– Haley Benson, Sr. Expert Services Manager, Social
Tip #3: Automate Holiday Campaign Schedules
Many brands focus campaign activity on specific days during the holiday season. By setting ads to run automatically on key dates and times throughout the holidays, and pause when your audience is less likely to convert, you can boost holiday returns while saving time managing your ads.
It’s common to have different sales and offers available throughout the Cyber 5. For example, you can offer the same item at different discounts or within different bundles throughout the holiday weekend. Automating when each of these offers is live will result in a more seamless gift buying experience for customers and a more efficient advertising experience for campaign managers.
At Skai, our Automated Actions generate email notifications confirming each action was successful so that you can rest easy during the biggest shopping season of the year.
– Dylan Samuels, Expert Services Manager, Social
Skai helps you through the holidays—and the rest of the year
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
For more information on how Skai’s Expert Services can help you win during Q4, schedule a brief demo to chat with our team.