In this series, we delve into the capabilities that Skai clients will be leaning on to navigate the bustling holiday period. Think of these capabilities as “gifts that keep on giving” to ensure your marketing efforts are not just effective but designed to empower marketers to optimize budgets, captivate audiences, and make data-driven decisions—all with a touch of holiday cheer.
The holiday season is more than just a quarter for retail marketers—it’s an essential period that can mean success or failure for the entire year. As more people prepare to stuff their online shopping carts rather than their stockings, the holiday landscape resembles a bustling digital bazaar. But it’s not just any bazaar; it’s a fiercely competitive one where retail media campaigns can make or break your holiday success.
Skai, armed with AI capabilities and steeped in retail media expertise, serves as your backstage crew, your ensemble cast, and even your director. According to Skai’s 2023 State of Retail Media Survey, an overwhelming 96% of retail media marketers confirmed that the channel achieved the desired brand impact for them last year, so chances are many of your competitors will be doubling down this holiday season.
The Gift of Skai, Part 2: Retail Media Excellence
If you’ve been making your list and checking it twice, you’ll find that Skai’s suite of retail media capabilities are the gifts that keep on giving. Consider this your holiday gift guide to mastering retail media advertising, from optimizing your keyword strategy to automating campaign actions. With 87% of marketers planning to either maintain or increase their spending on retail media, you don’t want to miss out on the main act.
Each capability below is a “git” designed to make your Q4 not just merry and bright but also incredibly profitable. So, let’s unwrap these gifts together and see how they can help you jingle all the way to record-breaking sales! Our State of Retail Media survey revealed that while 94% had positive results with the channel last year, just 9% of marketers greatly exceeded their goal KPI expectations for 2022—with this platform, you’ll be well on your way to joining that elite group.
Sleighing the competition with omnichannel retail harmony
Before you pop the New Year’s champagne, consider harmonizing your retail media efforts with Skai’s deep omnichannel integrations across retail media, paid search, and paid social channels. This isn’t just about adding tinsel to your tree; it’s like setting up a synchronized holiday lights display that spans Thanksgiving, Hanukkah, Christmas, and New Year’s. And let’s not forget other key shopping days like Black Friday and Cyber Monday.
According to our State of Retail Media Survey, 79% of organizations consider “social commerce” and 83% consider “search shopping ads” as part of their retail media advertising program, often run by the same team. With economic conditions affecting nearly two-thirds of retail media budgets, it’s crucial to have a platform that brings every aspect of your strategy into one unified dashboard.
You won’t be scrambling like you forgot to buy someone a gift; instead, you’ll be as composed and strategic as a holiday dinner centerpiece. So why flip through tabs like you’re searching for the perfect present when you can have everything you need in one platform? Say goodbye to fragmented efforts and hello to a season of integrated, optimized performance.
A winter wonderland across all retailers and marketplaces
Ring in the New Year early with deep integrations with over 60 global retailers, including Amazon, Walmart, Target/Roundel, Instacart, and many, many others. This isn’t just jingling bells; it’s a full-on holiday parade through Retail Media Avenue.
Not only can you orchestrate campaigns across many platforms in real time, but you can also tap into granular insights that can be as detailed as a meticulously carved turkey. Skai’s unified platform not only aggregates data like the best holiday potlucks but also automates a wide array of tasks. From campaign creation and optimization to reporting that would make even Santa’s “nice list” look simple, we’ve got you covered.
Keyword carols with Search Term Analysis (STA)
What if you could have a holiday elf dedicated to polishing your keyword strategy, making sure you’re shining brighter than a Diwali celebration? That’s precisely what Search Term Analysis (STA) does.
STA doesn’t just highlight which keywords are lighting up your holiday sales; it also indicates which ones could use a little extra twinkle. Thanks to STA, your keywords will perform as harmoniously as a Kwanzaa unity cup ceremony, ensuring your budget is directed toward true performance drivers. It’s the retail media maestro you never knew you needed but won’t be able to live without.
Automate the halls with Automated Actions
Picture this: It’s a bustling holiday season that stretches from Thanksgiving to Hanukkah, sweeps through Christmas, and rockets into the New Year. You’ve got more plates spinning than at a family feast!
Automated Actions serves as your holiday sous-chef, trimming your advertising turkey and stirring your marketing gravy. By setting conditions and triggers for your campaigns it lets you enjoy your own holiday festivities, secure in the knowledge that your retail media advertising is earning its keep.
Set-and-forget repetitive tasks so you can focus on the holiday spirit
Budget bells are ringing with Budget Navigator
Nail your retail media budgeting like the perfect landing on a sled ride down a snowy hill. Budget Navigator doesn’t just pace your budget like a cautious New Year’s toast, it allows for spontaneous fireworks!
In an environment where 87% of marketers intend to maintain or increase spending on retail media, Budget Navigator ensures your dollars work as hard as elves in Santa’s workshop. It finds that sweet spot between conserving and splurging, leaving you feeling jolly no matter what the economic forecasts say.
Experimental elves at work
Ever wanted to bring a touch of Mardi Gras to your Christmas festivities? That’s what Skai’s Experiments lets you do with your retail media campaigns. The platform allows you to challenge norms and identify winning strategies faster than you can finish your Thanksgiving pumpkin pie.
With the retail media landscape evolving rapidly—as our State of Retail Media survey attests—you’ll be able to adapt and innovate on the fly, ensuring your campaigns remain the toast of the season.
Run measurement tests to understand what’s really driving growth this holiday season
Reporting under the mistletoe with Amazon Marketing Cloud (AMC)
Consider Amazon Marketing Cloud (AMC) Reporting as your retail media version of the Times Square Ball Drop—ushering in transparency, insights, and a whole lot of celebration.
With 89% of marketers stating their retail media programs are of average or above-average maturity, it’s time to graduate to a sophisticated way of measuring your Amazon campaigns. Think of AMC Reporting as the Christmas gift that keeps on giving all year long.
Skai helps our retail media clients benefit from Amazon Marketing Cloud’s unique dataset
Plus, all of the essential stocking stuffers your retail media team expects from a best-in-class performance marketing platform
🎁 Ad scheduling & dayparting: Don’t let your ads be late to the holiday party! Set your ads to run at specific times and days to jingle all the way to peak performance, be it Black Friday or Diwali.
🕎 Advanced dashboards & reporting: Your holiday wish list for data visualization comes true! Get a comprehensive sleigh-view of your campaign performance with dashboards and reports as customizable as a gingerbread house.
🎉 AMC & DSP support: Light up your advertising like New Year’s fireworks. Manage your campaigns using AMC and Amazon DSP from a single holiday headquarters.
🍂 Brand insights & share of voice: Want to be the talk of the Thanksgiving table? Understand how your brand is gobbling up attention compared to competitors, and track your share of voice across the channels that matter.
🎯 Budget pacing & monitoring: It’s like your holiday shopping list, but for ads. Set and track your budget to ensure you’re neither overspending like a wild Black Friday spree nor missing out on key opportunities.
🛒 Bulk actions: More efficient than holiday meal prep! Make changes to multiple campaigns or keywords at once, allowing you more time for holiday festivities.
✨ Cross-channel signals: Let the Festival of Lights illuminate your strategy. Use data from one channel to brighten up your campaigns on others.
🌕 Custom metrics & reporting: Tailor your metrics like a custom-made Halloween costume. Create custom reports to track the KPIs that turn your retail media advertising into a treat.
🌽 Dimensions & categories: Organize your campaigns and keywords into neat categories, just like setting the Thanksgiving table, making management a breeze.
🔮 Experiments: Ever wonder what would happen if you combined Halloween candy with Christmas cookies? Run experiments to test different campaign settings and creatives to discover the most magical mix.
🎅 Keyword harvesting: Think of it as foraging for the perfect Christmas tree but for keywords. Identify new opportunities based on your existing campaigns and search data.
👻 Negative keyword management: Avoid the advertising equivalent of receiving coal in your stocking. Prevent your ads from showing up for irrelevant or “scary” searches.
🎭 Portfolios: Like grouping your holiday decorations by theme, group your campaigns into portfolios for easier management and better performance tracking.
🤖 Rule-based automation: Imagine if you had elves to help with your campaigns. Create rules to automate tasks like bidding, budgeting, and reporting so you can focus on the holiday cheer.
🔑 Single platform sign-on: One key to unlock your holiday magic kingdom. Log into Skai.io once to access all of your campaign data and tools, making your life easier than a pre-made Thanksgiving turkey.
Skai offers a holiday toast to your retail media success
This holiday season is set to be one of the most competitive in recent years, spanning from Thanksgiving to the New Year. With Skai’s AI-powered omnichannel capabilities in retail media, consider your campaigns covered, like a cozy holiday blanket.
Want to unwrap more? Skai clients, your dedicated rep is your go-to holiday helper. For those yet to experience the joy of Skai, consider this your open invitation. Book a quick demo to explore all of our capabilities—or should we say “gifts”—that could make your holidays happier and your New Year more prosperous.
Schedule a Quick Demo to Unwrap Your Skai “Gifts”
Cheers to a successful holiday season and an even brighter New Year! 🥂🎉
Happy Holidays from Skai!
