In the fast-paced world of digital marketing, trends, technologies, and paradigms are constantly shifting. But one constant for the past 17 years has been Skai’s unwavering commitment to helping our clients master performance marketing.
We are thrilled to share that this dedication has once again been recognized. Skai has been named the Best Performance Marketing Company in the 6th Annual MarTech Breakthrough Awards, a testament to the groundbreaking work we’ve been doing since 2006.
“Skai enables brands to transcend traditional boundaries, ensuring a customer-centric approach. This breakthrough platform assists marketers in meeting their consumers precisely where they are.” – James Johnson, Managing Director at MarTech Breakthrough
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of technology-related categories, including marketing automation, customer experience, performance marketing AdTech, and many more. This year’s program attracted more than 3,500 nominations from over 19 countries worldwide.
Awards like these don’t just validate our efforts but reinforce our commitment to paving the path for the industry’s future.
Performance marketing: the evolution and our leadership
Today, the majority of advertising spending is allocated to online performance channels. These encompass retail media, paid search, paid social, and app advertising — channels that have become indispensable for brands vying for visibility and growth. And, each year, the world’s top brands continue to invest more in these strategies. But success isn’t guaranteed by just investing in performance channels — marketers must master the art and science behind them.
The challenge? Orchestrating sophisticated, integrated campaigns across these critical marketing performance channels is incredibly difficult and time-consuming.
And this is where Skai shines. Since 2006 — for 17 prolific years — we’ve been on a mission to simplify this complexity. Our groundbreaking omnichannel platform bridges the divide between different channels and enables our clients to drive maximum performance through our suite of tools. Innovation, driven by a robust AI foundation, is at the heart of our success.
“As digital advertising continues to dominate marketing, we are passionate about improving marketers’ lives. Since co-founding the company, I’ve put my focus on building a business that’s laser-focused on performance marketing.” — Yoav Izhar-Prato, CEO of Skai.
One of Skai’s crowning features is its wide-ranging accessibility to 90+ of the world’s leading digital publishers like Amazon, Google, Meta, TikTok, Apple, and beyond. From continual forecasting to generative AI recommendations, the features we’ve introduced are groundbreaking, helping marketers stride confidently into a new age of performance marketing.
Just a handful of our best-in-class capabilities for practitioners include:
- Competitive insights. Marketers can analyze their own and their competitors’ share of voice down to the brand, keyword, and product level to understand how brands perform on the digital shelf.
- Search term analysis. Quickly identifying and excluding search terms that are not likely to convert helps Skai clients reduce wasted spend by 40% in the first month.
- Generative AI. Intent-driven messaging uses AI-powered algorithms to turn search query analysis into powerful advertising recommendations.
- Advanced automated actions. Automatic changes to bids, budgets, and campaign statuses within a single workflow streamline campaign management.
- Trending products. AI automatically identifies upward- and downward-trending products across marketing initiatives, so there’s never a missed market opportunity.
Skai: more than just technology
Our technological achievements, including our three-time AI Breakthrough Award wins and the 2022 Best Overall AdTech Solution title, are certainly reasons for pride. But it’s not just our state-of-the-art technology that sets us apart. It’s our people, our values, and our vision.
Skai has consistently been a beacon of humility, innovation, passion, and integrity in the performance marketing sector. Our focus on embracing diversity, promoting equity, and ensuring inclusion aren’t just about ticking boxes; it’s an integral part of our ethos. Recent employee survey results reinforce why we achieved Great Place To Work accreditation in 2022 across the US, UK, and Israel and include these stats:
- 88% would recommend Skai as a great place to work
- 90% care deeply about the future of Skai
- 92% agreed that people of all cultures and backgrounds are valued and respected at Skai
- 94% said they have great relationships with their team members
Skai was also named to multiple award categories by G2 earlier this year
The Journey Ahead
As James Johnson, Managing Director at MarTech Breakthrough, aptly put it, “With Skai, brands no longer have to struggle to keep pace with consumers across the various channels for shopping and information-seeking.” Our platform not only keeps pace with evolving consumer behaviors but anticipates and shapes them, ensuring that brands can communicate effectively with their audiences in an omnichannel world.
The future of performance marketing is promising, and with our relentless drive toward innovation and excellence, Skai is excited to continue leading the way.
To learn more about how Skai is redefining performance marketing and to explore our revolutionary platform, please schedule a brief demo to see all of our cutting-edge performance marketing innovations for yourself.
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