Aaron Friedman
Senior Product Marketing Manager @ Skai
Right now, there is a significant industry focus on online shopping ads such as Google Shopping campaigns and Sponsored Products on Amazon. These ads reach valuable in-market consumers as they search, browse, and consider their purchases.
To help drive performance, retail marketers must continuously monitor the dynamic fluctuations of their product sales. However, the abundance of data available today can be overwhelming, making it difficult to identify which products are in high demand, which ones aren’t, and if any issues arrive within their portfolios.
With many retail marketers managing ad campaigns across hundreds or thousands of SKUs, it can be a daunting task to sift through the data and evaluate the increased or wavering demand for each individual. Marketers need a way to transform these seas of data into meaningful insights to inform business decisions.
Introducing Trending Products
Skai’s Trending Products is designed to solve the challenge of managing so many online shopping ads by turning data into actionable insights. It enables more informed decision-making by surfacing products experiencing a surge in popularity or showing a slowdown in demand.
Additionally, the always-on-framework connects directly to Google Merchant Center so you can immediately know the status of your product portfolio and if issues arise.
Get smarter with Smart Tags
The backbone of Trending Products, the Skai Smart Tags system, uses statistically significant data to determine and flag products showing rapid growth or underperforming. You can use this data to make informed decisions quickly and take advantage of trends as they happen.
You can then explore the side panel to understand the top impacted campaigns and decide if those products need to be broken out into a new campaign and have more budget allocated to them, paused due to lack of performance, or removed from the campaigns altogether.
Up-to-date Google Merchant Center Data
Keeping close tabs on your product portfolio in Google Merchant Center doesn’t have to be complicated, and you should never have to wait for data or waste your budget because you didn’t know there was a problem.
With Trending Products, you have the most real-time, up-to-date product data available from Google Merchant Center. Now, you can closely monitor your entire portfolio status to know when products are out of stock or disapproved to make informed decisions about your product catalog.
Also, when paired together with Skai Automated Actions, you can set up alerts that notify you in real-time when problems arise.
Stay alert and maximize the ROI from your retail media campaigns
Trending Products takes the guesswork out of managing your product portfolio, lets you focus on the SKUs / ASINs that matter most to your business, and helps you get the most out of your advertising performance.
Capitalize on the money you spend and never miss an opportunity again. With insightful product analysis, you can now make more informed data-driven decisions that increase sales and grow your business.
Trending Products, another innovation from Skai
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place. Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 92% increase in share of voice on Amazon for a Fortune 500 CPG brand
- 72% increase in revenue for VTech
- 1,390% year-over-year sales growth for Kamado Joe
For more information, schedule a quick demo with our team to see all of our cutting-edge innovations for yourself.
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