• DE&I Commitment
  • Careers
  • Locations
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Our Platform
    A platform that connects all walled garden media
    Connected Media
    Create and manage campaigns across search, social, retail media and apps, in one platform
    Connected Data
    Make data-driven decisions as you plan and strategize
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Clients
  • News and Events
    Check out recent announcements and see what we’re up to
    News
    Check out our recent media coverage
    Events
    Join us for our next conference or webinar
    Omnichannel platform launch
    Read the press release to see how we're helping marketers win the walled gardens
    Let's talk omni at Shoptalk!
    Learn how our omnichannel platform can help you build a winning strategy
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    Blog
    Read the latest insights and thought leadership from our industry experts
    Capabilities
    Take your campaigns to the next level by enhancing your platform capabilities
    Research
    Explore our reports and whitepapers so you can keep up on the latest industry trends
    Subscribe
    Sign up to get the latest updates straight to your inbox
    Quarterly Trends Report
    Learn digital advertising campaign performance trends from Q4 2022
Back to Blog

Feature Focus: Skai Expert Services Team Offers “Human Software” to Fill in Client Gaps

Joshua Dreller, Sr. Director, Content Marketing @ Skai™

April  12, 2019

Expert Services Team. While not a traditional technology feature of the platform, Skai clients can tap into this team when they need a little extra help with regards to transitional, expertise, and consulting needs.

As a mature technology provider, Skai’s marketing suite has evolved over the years to meet a wide range of advertiser needs across channels and industry verticals. All of that functionality equates to a pretty sophisticated feature set in the hands of a true power-user.

While many of our clients have certainly mastered the platform, Skai’s Expert Services team are experts in applying channel strategy utilizing Skai’s tools.

“It’s not a stretch to say that the Expert Services team knows the technology as well as any other team at Skai,” says Christine Vincent, Skai’s VP, Center of Excellence. “The product team often reaches out to them to learn more about how practitioners use the system and take their advice on how to improve things.”

The Expert Services team helps clients in three key areas: transitional needs, expertise, and consulting

expert services team
Expert Services Team Offering #1 – Transitional Needs

Marketing is an all-year-round discipline and already packs in a full day for advertising practitioners. For agencies and brands that are making the switch from another tool to Skai, sometimes some additional hands can help to ensure that performance doesn’t drop during the transition.

“For limited engagements, if a client needs us to jump in and help out, then we’re absolutely willing to do that,” says Blue Derkin, Expert Services Global Lead, Social. “Even if it’s simply a matter of coming in during a busy season, we can do that. The good thing about having our team work with clients during a transition period is that we can show them just how powerful Skai can be. It’s much easier to learn a new platform when you work side-by-side with people who are already power users.”

Expert Services Team Offering #2 – Expertise

On occasion, Skai clients may feel that they know that they can take their marketing programs to the next level, but may not know exactly how to get from point A to point B.

The Expert Services team has worked through just about every marketing challenge or issue in the book so there really aren’t many curveballs a marketer can throw at them. From tips and best practices and even some workflow tricks, clients can learn how to use everything that the Skai platform has to offer in order to accomplish their marketing goals.

“Like me, most of the team are ex-practitioners,” says Joe Bernal, Expert Services Manager, Search. “We’ve been in our clients’ shoes. We know that sometimes you just need some new ideas on how to approach campaigns with technology. We can suggest workflow and optimization solutions within the platform that can help move the needle in ways they might not realize they can already do with Skai.”

Expert Services Team Offering #3 – Consulting

Because the Expert Services team are so hands-on with client accounts, they are a wealth of knowledge even outside of being experts in Skai technology—they know marketing.

Even experts at brands and agencies can sometimes fall into a rut. When clients are ready to take things up a notch, they can bring in the Expert Services team who can listen and help identify ways to do things better or work alongside them to tackle specific challenges together.

There’s a lot to think about with marketing, so having a group of experts on your side—who just so happen to also be power users on the technology platform you are using—can be very beneficial to brands and agencies.

The Expert Services team in action

From the Skai case study, Top Cell Phone Accessories Brand Leverages Skai, Bringing Amazon Advertising Strategy to New Heights:

“To ensure the best possible results for the paid ads side of their Amazon program, the cell phone accessories brand enlisted the help of the Skai Expert Services team. The Skai team quickly activated Skai’s Ecommerce solution and dove into their paid advertising in Amazon to take over both the Vendor and Seller ad operations.

expert services team

The Skai team brought their cross-channel expertise from their experience running campaigns across Facebook, Google, and Amazon. With this knowledge, they provided strategy and expert execution for the cell phone brand’s Amazon campaigns.”

The results?

  • Conversions increased by 40%
  • Conversion rate increased by 14%

Interested in learning how the Expert Services team can help your brand or agency?

If you are a Skai client, please reach out to your account rep who can tell you more about this opportunity. If you are not already a Skai client and would like to learn more, please contact us for more information.

Book a Meeting of Skai

Related Posts

  • The Skai Five: 5 Questions on the Brand-Agency Relationship with Straight North’s CEO, David Duerr
    Read More
  • Skai’s Chief product officer guy cohen on market intelligenceSkai’s Chief product officer guy cohen on market intelligence
    The Skai 5: Five Questions About Market Intelligence With Skai’s Guy Cohen, Chief Product Officer 
    Read More
  • Woman sitting at a desk holding a sign with like written out and a thumbs-up icon.
    The Skai 5: Five of the Best Social Media Campaigns of 2021
    Read More
  • Amazon advertising homepage in Brazil.
    Skai Retail Media Now Supports Amazon Advertising in Brazil
    Read More
  • Welcome to Skai!
    Read More
  • The Skai 5: Five Questions with The Stable’s Brian Weber on the Right Online Commerce Approach for Target.com
    Read More
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
Tags: Create, Feature, Multi-Channel, Optimize, Plan, xKPx

Subscribe to Updates

Media that matters.
Marketing that works.
© 2023 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Connected Data
    • Market Intelligence
    • Our Approach
    • By Need
    • By Solution
  • Connected Strategy
    • Dynamic Marketing Mix
    • Budget Forecasting
    • Strategic Consulting
  • Connected Media
    • Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • App Marketing
    • Auditing
    • Expert Services
  • Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Training & Enablement
    • Developer Hub
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Privacy Preference

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy Imprint

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save Accept Only Essential Cookies

Back

Privacy Preference

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
Provider Owner of this website, Imprint
Purpose Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s) .skai.io, skai.io
Cookie Name borlabs-cookie
Cookie Expiry 1 Year
Name
Provider Owner of this website
Purpose This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy https://accessibe.com/privacy-policy
Cookie Name acsbState, acsbReset
Cookie Expiry n/a
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name wordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
Cookie Expiry Session / 1 Year

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Host(s) .chilipiper.com, skai.chilipiper.com
Cookie Name fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
Cookie Expiry Session / 2 Years
Accept
Name
Provider Owner of this website
Host(s) .comeet.co, www.comeet.co
Cookie Name visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry Session / 1 Year
Accept
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name moduleFormPardotDownload
Cookie Expiry 30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga,_ga_*,_gat,_gat_*,_gid
Cookie Expiry 2 Months
Accept
Name
Provider Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy https://www.hotjar.com/legal/policies/privacy/
Host(s) *.hotjar.com
Cookie Name _hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry Session / 1 Year

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Linkedin
Cookie Name lidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie Expiry Session / 1 Year
Accept
Name
Provider Skai
Accept
Name
Provider 6sense
Cookie Name _gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie Expiry Session / 400 Days
Accept
Name
Provider Pardot
Purpose Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) .pardot.com, pi.pardot.com, skai.io
Cookie Name pardot, visitor_id*, lpv*
Cookie Expiry Session / 10 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for conversion tracking of Google Ads.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name IDE, 1P_JAR, NID, SOCS, CONSENT, AEC, _gcl_au, OTZ, test_cookie
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry Session / 1 Year

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Wistia
Host(s) .wistia.com
Cookie Name cb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Used to unblock Instagram content.
Privacy Policy https://www.instagram.com/legal/privacy/
Host(s) .instagram.com
Cookie Name pigeon_state
Cookie Expiry Session
Accept
Name
Provider Openstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
Purpose Used to unblock OpenStreetMap content.
Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s) .openstreetmap.org
Cookie Name _osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry 1-10 Years
Accept
Name
Provider Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Purpose Used to unblock Twitter content.
Privacy Policy https://twitter.com/privacy
Host(s) .twimg.com, .twitter.com
Cookie Name __widgetsettings, local_storage_support_test
Cookie Expiry Unlimited
Accept
Name
Provider Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA
Purpose Used to unblock Vimeo content.
Privacy Policy https://vimeo.com/privacy
Host(s) player.vimeo.com
Cookie Name vuid
Cookie Expiry 2 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) google.com
Cookie Name CONSENT
Cookie Expiry 6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy Imprint