Joshua Dreller, Sr. Director, Content Marketing @ Skai
Expert Services Team. While not a traditional technology feature of the platform, Skai clients can tap into this team when they need a little extra help with regards to transitional, expertise, and consulting needs.
As a mature technology provider, Skai’s marketing suite has evolved over the years to meet a wide range of advertiser needs across channels and industry verticals. All of that functionality equates to a pretty sophisticated feature set in the hands of a true power-user.
While many of our clients have certainly mastered the platform, Skai’s Expert Services team are experts in applying channel strategy utilizing Skai’s tools.
“It’s not a stretch to say that the Expert Services team knows the technology as well as any other team at Skai,” says Christine Vincent, Skai’s VP, Center of Excellence. “The product team often reaches out to them to learn more about how practitioners use the system and take their advice on how to improve things.”
The Expert Services team helps clients in three key areas: transitional needs, expertise, and consulting
Expert Services Team Offering #1 – Transitional Needs
Marketing is an all-year-round discipline and already packs in a full day for advertising practitioners. For agencies and brands that are making the switch from another tool to Skai, sometimes some additional hands can help to ensure that performance doesn’t drop during the transition.
“For limited engagements, if a client needs us to jump in and help out, then we’re absolutely willing to do that,” says Blue Derkin, Expert Services Global Lead, Social. “Even if it’s simply a matter of coming in during a busy season, we can do that. The good thing about having our team work with clients during a transition period is that we can show them just how powerful Skai can be. It’s much easier to learn a new platform when you work side-by-side with people who are already power users.”
Expert Services Team Offering #2 – Expertise
On occasion, Skai clients may feel that they know that they can take their marketing programs to the next level, but may not know exactly how to get from point A to point B.
The Expert Services team has worked through just about every marketing challenge or issue in the book so there really aren’t many curveballs a marketer can throw at them. From tips and best practices and even some workflow tricks, clients can learn how to use everything that the Skai platform has to offer in order to accomplish their marketing goals.
“Like me, most of the team are ex-practitioners,” says Joe Bernal, Expert Services Manager, Search. “We’ve been in our clients’ shoes. We know that sometimes you just need some new ideas on how to approach campaigns with technology. We can suggest workflow and optimization solutions within the platform that can help move the needle in ways they might not realize they can already do with Skai.”
Expert Services Team Offering #3 – Consulting
Because the Expert Services team are so hands-on with client accounts, they are a wealth of knowledge even outside of being experts in Skai technology—they know marketing.
Even experts at brands and agencies can sometimes fall into a rut. When clients are ready to take things up a notch, they can bring in the Expert Services team who can listen and help identify ways to do things better or work alongside them to tackle specific challenges together.
There’s a lot to think about with marketing, so having a group of experts on your side—who just so happen to also be power users on the technology platform you are using—can be very beneficial to brands and agencies.
The Expert Services team in action
From the Skai case study, Top Cell Phone Accessories Brand Leverages Skai, Bringing Amazon Advertising Strategy to New Heights:
“To ensure the best possible results for the paid ads side of their Amazon program, the cell phone accessories brand enlisted the help of the Skai Expert Services team. The Skai team quickly activated Skai’s Ecommerce solution and dove into their paid advertising in Amazon to take over both the Vendor and Seller ad operations.
The Skai team brought their cross-channel expertise from their experience running campaigns across Facebook, Google, and Amazon. With this knowledge, they provided strategy and expert execution for the cell phone brand’s Amazon campaigns.”
The results?
- Conversions increased by 40%
- Conversion rate increased by 14%
Interested in learning how the Expert Services team can help your brand or agency?
If you are a Skai client, please reach out to your account rep who can tell you more about this opportunity. If you are not already a Skai client and would like to learn more, please contact us for more information.
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