Ironically, Brazil is one of the only countries on Earth that when one searches Google for “Amazon”, pictures of the lush river and rainforest appear rather than the ecommerce juggernaut.
These two phenomena have incredible stats: The Amazon ecosystem is a natural wonder and host to around 40,000 plant species, 1,300 bird species, 3,000 types of fish, 430 mammals, and a whopping 2.5 million different insects. Meanwhile, Amazon—the company—is one of the most valuable brands in the world and sells more than 350 million products. That’s a lot of products!
Brazil, the most populous Latin American country—and 6th largest in the world—represents an important and valuable growing market for online businesses. Driven by the impact of the pandemic, Reuters reported Brazilian ecommerce sales rose 56.8% year-over-year in the first five months of 2020, reaching 105.6 billion reais ($20.50 billion USD) in revenue.
With an estimated 55 million monthly visitors to Amazon Brazil, brands and agencies have a significant chance to make inroads with a rapidly expanding consumer base by putting their products front and center in Amazon searches in addition to leveraging Amazon 1st party data through Amazon DSP, both raising brand awareness and capturing sales.
Skai & Amazon Advertising in Brazil
Today, we announce our full support for Amazon’s Advertising API in Brazil, becoming the first Amazon Marketing Partner to offer support for Sponsored Product Ads and Amazon DSP in the market. Skai brings experience and expertise from its other global markets, including the United States, EMEA, and Japan, providing Brazilian advertisers access to its unparalleled cross-channel automation, optimization, insights, and decision technology.
“Brazil is the largest Latin American economy and is adopting ecommerce at an explosive rate; as the world’s largest ecommerce marketplace, Amazon represents a massive sales opportunity in the region,” said Nich Weinheimer, GM, Strategy for Skai. “Brands and agencies can rely on Skai’s industry-leading technology to maximize the Amazon advertising opportunity at scale with unique automation and insights unavailable anywhere else.”
More than 1000 brands, including world-renowned enterprises like Reckitt Benckiser (RB), Kimberly Clark, and LG, rely on Skai Retail Media to drive success on Amazon by providing holistic insights and measurement of all activity on and off Amazon, including an end-to-end view of product performance on Amazon—from competitive pricing to ad performance and more. For example, using Skai’s optimization suite, the RB team scaled Amazon revenue by 146%, while sustaining healthy ROAS limits.
Interested to get started with Amazon Advertising in Brazil?
Reach out today to schedule a brief demo of Skai Retail Media to check out our innovative features to help you succeed with Amazon Advertising in Brazil and your other programs around the globe.