Retail media continues to grow even faster than some industry experts had predicted just a few years ago.
In just the United States, channel spending is expected to pass the $60 billion mark in 2024. To put that into perspective, paid social advertising—which has nearly a decade’s headstart on retail media—is forecasted to reach $100 billion in 2024. If it continues at this meteoric rate, it may eclipse paid social a handful of years later.
Fueled by shifting consumer behavior to transact online more often, marketers are quickly aligning to the new commerce funnel. As retail media evolves, the web of technologies to support the rising channel continues to fill the necessary gaps required to serve the new needs of advertisers.
Skai + Criteo
Today, the commerce media company, Criteo, announced the expansion of its successful API program into the EMEA (Europe, Middle East, Africa) region. Starting in the UK, France, Germany, Spain, and the Netherlands, the API Partnership will give brands and agencies the choice to manage retail media campaigns via preferred third-party platform partners like Skai.
“Retail Media expansion is one of the hottest topics in the industry today, with spend expected to rise of £100 billion over the next 3 years,” says David Sequeira, Skai’s Managing Director EMEA/APAC. “This partnership with Criteo allows our customers—both current and new—to manage all of their retail media spend in one place, the Skai platform. We are hugely excited to be part of this journey, and delighted to be partnering with Criteo, who have continually proven themselves as a business to be the leaders in retail.”
We first announced our partnership with Criteo a couple years ago. At that time, we interviewed Sherry Smith, now Criteo’s Executive Managing Director, Global Retail Media, to get a better understanding of the company’s vision for retail media:
A few things make Retail Media by Criteo unique. First, we have massive scale, and the infrastructure in place to support the largest retailers in the world, such as Target. We are also trusted by these retailers to preserve the shopping experience, and we lean into our well-known strength in AI to ensure that only relevant ads are shown to users. Secondly, we understand the retail business and have years of experience empowering marketing, merchant, and loyalty teams.
Finally, an ads ecosystem is both supply and demand, and we power an end-to-end platform for this ecosystem. Our platform is being embraced by the world’s largest agencies who want the ability to buy across many retailers using standardized workflows and metrics. We are also so excited about our API partnership with Skai, which will enable brands to take advantage of tools they may already be using for buying on Walmart and Amazon, or even search and social. By partnering with technology providers like Skai, we seek to help retailers scale demand as rapidly as possible in order to maximize revenue.
Maximize your Criteo and other premium retailer advertising programs through Skai
As part of Skai’s™ intelligent marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 92% increase in share of voice on Amazon for a Fortune 500 CPG brand
- 72% increase in revenue for VTech
- 1,390% year-over-year sales growth for Kamado Joe
For more information on Skai’s Retail Media solution and to discuss the impact of the expanding Criteo partnership, please reach out and schedule a quick meeting today.
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