German muesli bar company Corny knew the way to reach its target consumers was through Facebook, even though it actually sells products on Amazon. With Facebook Ads driving to Amazon, the relationship between the two publishers wasn’t clear.
Corny’s digital marketing agency la red was jumping between platforms, manually comparing the reports to gather what useful insights they could. The agency team needed a more comprehensive solution to measure the effectiveness of the campaigns and understand the impact of the Facebook Ads on Amazon sales. This information would be instrumental in optimizing audience targeting, ad creative, and more.
With Skai’s Amazon Attribution tool in our Paid Social solution, the la red team immediately were able to access insights they had never seen before. They could view Facebook Ad performance alongside Amazon data, which could help them to connect the dots and understand the correlation between social ads and retailer sales.
Supported by Skai’s Analysis Grid, the la red team drilled down into the new data to understand specifically how Facebook audiences and creative impact Amazon sales. Armed with this powerful data, they could run informed tests with Skai Experiments on various elements of the campaign, to truly see what works.
“Skai’s™ Amazon Attribution enabled granular measurement and optimization of social ads based on sales data,” said Christin (Tine) Schaffarzick, Media Director at la red. “Linking the data led to more efficient campaign handling, optimization, and more effective campaign results.”
With the ability to visualize the data side by side in Skai’s unified platform, they achieved better performance, increased sales, and could be more strategic about testing, all while saving time and making workflows more efficient.
Let Skai help you connect the dots between your channels to drive performance
Skai’s marketing platform connects your data across the walled gardens, like Amazon and Facebook, to help you optimize campaigns and reach consumers like never before. As part of the platform, our Paid Social solution empowers brands and agencies to plan, execute, and measure campaigns across the top social publishers in one unified platform with best-in-class automation and optimization capabilities.