Retail Media is one of the fastest-growing sectors in advertising with 49.8% growth in 2020 compared to the year before. Led by Amazon, Walmart, Target, and Instacart, the channel enables marketers to reach consumers as they shop within online stores. These ads are driven by purchase-data and other strong, first-party signals that these online retailers have on their customers for some of the most powerful ad targeting options available in the industry.
Recently, Skai Retail Media announced the addition of seven more retailers bringing the total number of Retail Media partners that marketers can manage through the platform to 24 country-level marketplaces, and even more to come soon.
“…a significant expansion of its retail media reach, providing access to seven new national retailers including Shipt, Macy’s, Ulta, Meijer, CVS, Staples, and FreshDirect with more to follow later this year. This is a first-to-market expansion that allows brands and agencies to take advantage of the growing ecommerce opportunity with access to insights, advertising, and cross-channel measurement on prime retailer inventory — all within a single platform.”
No other technology vendor has this level of access. And there are many more retailer integrations in the works.
But that’s not the only reason to be excited about Skai Retail Media…
10 reasons to be excited about Skai Retail Media
While being the first-to-market with eleven of the most important inventory partners in Retail Media—and more to come—is exciting, it’s just the tip of the iceberg about why commerce marketers should be excited about Skai Retail Media’s innovative and intelligent functionality!
Reason #1 – All Retailers, in One Place
Skai Retail Media is a truly unified, cross-retailer platform with one login & interface.
In Retail Media, the new best practice is product-focus, not channel-focus, and having multiple browser tabs open to manage all of your programs just isn’t efficient—24 country-level marketplaces, and even more to come soon—is just the start. There will be many more inventory sources to manage just in 2021 so get onboard now with Skai so your team only needs to manage a single platform for all of your product advertising programs.
Reason #2 – Intelligence-Driven Solutions
Skai Retail Media is infused with the key information necessary to intelligently manage Retail Media programs.
This includes important metrics such as inventory health, Share of Voice, shipping times, ratings & Cost of Goods Sold. We know that having the best intel on hand can drive the most powerful data-driven decisions. Skai Retail Media integrates with DataWeave, Profitero, and other key retail analytics vendors to turn your Retail Media practice into an intelligent, data-driven program.
Reason #3 – Powerful Rules-based Optimization
Automate optimizations with the most control & flexibility possible from a Retail Media platform—including dayparting.
At the end of the day, your program will be judged by its return on investment over any other criteria. Maximizing your product catalog manually across 24 country-level marketplaces isn’t very efficient. You need a powerful optimization platform with automation so that your team can set intelligent rules to monitor and adjust your Retail Media campaigns 24/7 based on your explicit instructions.
Read how children’s entertainment brand Spin Master was able to leverage Skai’s rules-based features to optimize its program around shipping times at the beginning of the COVID-19 pandemic.
Skai Retail Media automation helps clients drive campaign performance
Reason #4 – Innovative Algorithmic Optimization
Harness the most powerful Artificial Intelligence & machine learning algorithms available to optimize towards ROI, CPA, Profit & more.
On top of rules-based optimizations that your team defines, Skai Retail Media also has algorithmic optimization to enable the system to automatically increase performance across a number of key metrics—including your brand’s first-party, backend conversion data.
Reason #5 – Automated Keyword Harvesting
Power keyword expansion & negatives harvesting with advanced automation & machine learning.
Use custom rules to define precise thresholds to control when & how keywords are auto-harvested to control exactly where auto-harvested keywords should be placed within your campaign structure. Your team can even be alerted when new keywords are surfaced so that they can review them before they are activated. Eliminate the manual effort required to mine for negatives on your own by excluding investments in keywords unlikely to drive sales.
An example of Skai Retail Media’s negative keyword harvesting feature
Reason #6 – Experimentation & Testing Tools
Cultivate a culture driven by data-led decisions with the most intuitive testing & learning tools.
With Skai, marketers can launch experiments to test bidding strategy, creative & many other types with just a few clicks. Also, with our cookieless marketing measurement solution, Impact Navigator, discover the true value of your Retail Media campaigns for your entire marketing program and avoid the disruption of upcoming industry limitations on data tracking.
Reason #7 – Actionable Reporting & Analytics
Unlock the deepest level of actionable insights & fully automate reports & dashboards.
Skai’s reporting capabilities are the most robust, providing best-in-class analytics and the deepest level of actionable insights, along with customizable and fully automated data-out mechanisms/integrations, including email, FTP, Amazon S3, Google Cloud Storage, Google Sheets, and Google Data Studio dashboards.
Reason #8 – International Marketplaces and 24/7/365 Support
Skai Retail Media is buttoned up and ready for your global programs.
With the seven additional retailers added today, it’s now up to 24 country-level marketplaces total, the most of any Retail Media marketing platform available across 14 countries and five continents. Skai’s globally located in 15 international locations, our K24/7 client success team provides the most regionalized, around-the-clock service and support available in this advertising space industry.
Reason #9 – Retail + Search + Social Synergy
The most successful ecommerce marketing leverages a cross-channel approach to drive consumers to purchase.
With Amazon Attribution, not only can practitioners see the impact on purchases and revenue driven by their non-Amazon ads from Paid Search and Social Advertising, but also key metrics to optimize their programs including product detail page views and add to carts. Additionally, what makes this offering truly powerful is that marketers don’t have to wait until after a campaign has finished to view their reports, but they can get this valuable feedback throughout the life of a campaign so that they can implement mid-flight optimizations.
Amazon Attribution helps marketers understand how search and social ads drive success
Reason #10 – Security, Stability & Scalability from a Mature Partner
Our award-winning platforms are used by the world’s leading brands & agencies.
Skai’s 15-year history is built upon a technical foundation that powers more than $7B of annual advertising spend across more than 1 million campaigns across more than 3 billion keywords annually. Skai’s infrastructure has provided the most secure, stable, and scalable environment for enterprise-level marketers, including many Fortune 500 brands and their agencies.
Skai Retail Media at the core of your Retail Media practice
The world of marketplace advertising is rapidly changing the shape of online shopping and providing ecommerce marketers with new opportunities. Capture active shoppers with one platform for launching and scaling advertising success across the world’s most important retailers and more coming soon.
Leading brands and agencies leverage Skai’s advanced optimization, analytics & automation solutions to get started quickly, navigate new ad formats and drive growth.
For more information, or to schedule a brief demo to see all of these innovative features for yourself, please contact us today!
