Joshua Dreller
Sr. Director, Content Marketing @ Skai
Joshua Dreller
Sr. Director, Content Marketing @ Skai
Every year around this time, each of our publisher partners provides internal research with valuable data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these publisher insights to help you make any last-minute adjustments to your holiday shopping season advertising plans. Click the links within the content below to visit the publisher sources to get even more information.
Staying on top of changing consumer preferences and behaviors is key to engaging, messaging, and building relationships with customers. It’s even more important to know how consumers are thinking in Q4!
Well, here’s an early holiday gift from our partners at Roundel, who surveyed 7,200 Target guests to understand better how they celebrate, what is important to them, and how they think things are different this holiday season.
For more great insights, check out Roundel’s Insights page where they publish helpful thought leadership, insights reports, and more throughout the year.
Consumers are adapting to the “new normal,” even if things aren’t yet back to where they were pre-pandemic.
Consumers are trying to get back to some semblance of normalcy and many plan to spend time with their loved ones this holiday season.
Ecommerce has become a significant part of shoppers’ lives during the pandemic. Retailers like Target offer flexible ways to receive packages—and consumers are utilizing all of these new ways to buy.
Survey respondents said they would be purchasing on average 61% of their gifts online vs. in the store in 2021. With more purchasing being done online, great product reviews are becoming an important sales driver for consumer goods brands.
Skai’s expansive reach for retail media advertising enables brands and agencies to manage, optimize and automate campaign creation and execution across thousands of retailer and marketplace websites through a single platform.
Best-in-class campaign optimization: Optimization Targeted to Your KPIs
Drive performance & impact with Skai’s™ advanced optimization suite. Algorithmically optimize bids & budgets to make the most of your marketing investments.
Enterprise-grade Automation: Simplify Workflow, Automatically
Maximize productivity by automating repetitive tasks. Drive operational efficiency by streamlining time-consuming workflows. Do more in less time with Skai’s™ automation suite.
Actionable Insights: Make Data Work for You
Make the most of your data with Skai’s™ comprehensive analytics suite. Derive actionable insights & make informed strategic decisions.
For more information, visit the Skai Retail Media solutions page.
You can also reach out to schedule a quick demo to see all of these great features in action.
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