Joshua Dreller, Sr. Director, Content Marketing @ Skai
Joshua Dreller, Sr. Director, Content Marketing @ Skai
Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these publisher insights to help you make any last-minute adjustments to your holiday shopping season advertising plans. Click the links within the content below to visit the publisher sources to get even more information.
The holiday shopping season is just about to kick off—and for some of you, it’s already started. We have some great content from our partners over at Microsoft Advertising for you to review and incorporate into your end-of-the-year marketing strategy.
The content in this blog is taken directly from the Microsoft Advertising 2021 Retail Holiday Insights report which you can download for free. And make sure to visit the Microsoft Advertising Blog for more great tips, tricks, and data for marketers to reach their customers and engage them better.
Happy Holidays from Microsoft Advertising and Skai!
32% of consumers, bolstered by e-commerce, say they plan to start their holiday shopping in early fall.
And not only is holiday shopping season starting earlier, the way consumers research purchases is moving more online than ever in 2021:
Microsoft Advertising’s tips for marketers:
25% of shoppers said they would buy gift cards, to make sure they have them on hand as gifts if needed.
Shoppers tend to buy locally when possible and prioritize stores that offer:
Microsoft Advertising’s tips for marketers:
Now, more than ever, consumers want to buy from brands that align with their beliefs. According to a study reported by eMarketer, two-thirds of U.S. adult consumers consider a company’s purpose when making purchase decisions.
Microsoft Adverting’s research shows that the “average search volume for sustainability and sustainable products has grown 37% annually since 2019.” So, if you are a business involved in sustainable initiatives, make sure to emphasize that for holiday shoppers in your creative imagery, copy, and extension callouts.
Microsoft Advertising’s tips for marketers:
For even more tactical recommendations, download Microsoft Advertising’s Holiday Checklist 2021 with:
…tips for optimizing last year’s campaigns, allocating budgets, implementing features like In-market Audiences, Dynamic Remarketing and Similar Audiences to reach your target customers, and automating part of your product offerings with Smart Shopping Campaigns (new) to target customers who are more likely to convert at higher revenue values.
Get your complimentary copy of Microsoft Advertising’s Holiday Checklist 2021
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