San Francisco (September 29, 2014) – Skai™ (www.Kenshoo.com), the global leader in predictive marketing software today announced a new partnership with Atlas, a Facebook® company, to provide digital marketers the most accurate reporting and optimization for search campaigns by combining Atlas’ tracking with Skai’s™ campaign management solutions. Through the partnership, deduplicated campaign performance data from Atlas is automatically imported into Skai™ Search, saving marketers time by removing the need for manual tracking application, creating campaigns twice, and data manipulation.
“Skai’s™ industry-leading software was designed to deliver infinite optimization by leveraging insights from each channel to inform the next,” said Will Martin-Gill, SVP of Product for Skai™. “Partnering with Atlas to provide clients access to highly accurate, deduplicated data saves them time and improves the efficiency of their campaign optimization within Skai™.”
As marketers optimize campaign structures in Skai™ Search, this new Skai-Atlas data integration better accounts for how consumers interact with campaigns, which enables Skai’s™ predictive portfolio bid policies to automatically invest in areas which provide the greatest return for marketers.
“Forecasting, budgeting, portfolio optimization, and campaign automation are hallmarks of Skai’s™ best-in-class predictive marketing software; combining these with Atlas delivers the industry’s most accurate cross-channel reporting and optimization solution by relying on one source of truth that accounts for how consumers move across channels.” added Martin-Gill.
Skai’s™ partnership with Atlas is built on an open platform so that partners can create more value using both their own proprietary technology and measurement for their clients and the industry. Atlas Partnerships creates more choice for advertisers while bringing simplicity to workflows to more providers.
Skai’s™ innovative approach to delivering industry-leading technology solutions has garnered it significant recognition. In addition to being named a repeat winner in the Facebook Preferred Marketing Developer (PMD) Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, Skai™ was named the sole leader in a Social ad platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012. Skai™ was also recognized as the winner in two categories of the US Search Awards and as the winner for Best PPC Management Software in the European Search Awards. Most recently, Skai™ was named the #1 Search Engine Marketing and Social Media Marketing Supplier to the Internet Retailer Top 1000.
Visit Kenshoo.com/Atlas for more information on the partnership between Skai™ and Atlas.
Skai™ is the global leader in predictive marketing software. Brands, agencies and developers use Skai™ Search, Skai™ Social, Skai™ Local, Skai™ SmartPath, and Skai™ Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Skai™ is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid. Skai™ powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai™ clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai™ has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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