Skai Social earns top scores for current offering and strategy

San Francisco (December 17, 2013)Kenshoo, the leader in premium digital marketing technology, today announced it has been cited as the single “Leader” in a social advertising platform evaluation by independent research firm Forrester Research, Inc.

In its report, The Forrester WaveTM: Social Advertising Platform Wave, Q4 2013, Forrester researched, analyzed and scored seven companies against 45 criteria to evaluate proprietary platforms for managing social advertising.

“Skai is the social advertising platform category leader,” states the report. “Skai has leveraged its leading capabilities in search and bid management to jump out ahead in social advertising as well. Skai dominates, thanks to its strong core platform, integrations with other tools, international capabilities, and strategy.”

The Forrester Wave methodology includes a rigorous process of surveys and scenario-based demos addressing current functionality, competitive differentiation and future plans. Skai scored a 5.0, the highest possible rating, in Campaign Creation and Workflow, Reach Campaigns, Audience Targeting, Keyword and Topic Targeting, Optimization and Efficiency, Social Network Data Import and Export, Analytics, Social Relationship Platforms, Measurement, Marketing Automation and CRM, APIs, Internationalization and Localization, Global Usability, Office Locations, International Presence, International Support, Strategy, Training, Vision, Experience, Product Road Map, Customer Satisfaction, Employee Base, Revenues, and Enterprise Focus.

Previously, Skai was cited as the single “Leader” in a bid management software evaluation, released in November 2012 and also conducted by independent research firm Forrester Research Inc., The Forrester WaveTM: Bid Management Software Providers, Q4 2012. Collectively, the two Forrester Research evaluations cite Skai as the only leader in both paid search bid management platforms and social advertising platforms.

“Skai has built its business by engineering superior technology solutions to the demanding specifications of the world’s most advanced marketers and this recognition by Forrester is truly a testament to our clients,” said Will Martin-Gill, senior vice president of product for Skai. “With leading solutions for social advertising and search marketing powering our cross-channel predictive media optimization suite, Skai is well positioned to continue our track record of product innovation and client excellence.”

Demonstrating its leadership in search and social, Skai recently released cutting-edge technology and research exploring the cross-channel synergy. Skai Demand-Driven CampaignsTM enables marketers to easily create and manage product-specific advertising on Facebook based on demand signals from internal systems, Product Listing Ads, and paid search campaigns. This breakthrough solution was named a winner in the Facebook Innovation Competition. In another industry first, Skai analyzed the impact of Facebook advertising on paid search and found a 30 percent increase in return on ad spend for markets in which both channels were active.

“At Skai, our goal is to equip marketers with the tools to predict the future and take real-time action to maximize their opportunities today,” said Yoav Izhar-Prato, co-founder, CEO and chairman of the board for Skai. “Our clients can count on Skai to remain best-in-class for bid management software and social ad platforms as we explore new ways to unlock the power of intent via search and interaction via social across all marketing channels.”

About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Search™, Skai Social™, Skai Local™ and Skai SmartPath™ to direct more than $25 billion in annual client sales revenue. Skai is the only Facebook strategic Preferred Marketing Developer with native ads API solutions for Google, Bing, Twitter, Facebook, and Facebook Exchange. The Skai platform delivers Infinite Optimization™ through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Sears, Tesco, Travelocity, Walgreens, and Zappos. Skai has 18 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit for more information.

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