San Francisco (September 22, 2014) – Skai (www.Kenshoo.com), the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer’s “2015 Leading Vendors to the Top 1000.” Among the leading brands in the Internet Retailer Top 500 using Skai are top retailers Drs. Foster and Smith, Moosejaw Mountaineering, Sears, Staples, and Walgreens.
“Skai continuously finds new, innovative and effective ways to help us better optimize our digital marketing investment,” said Gordon Magee, Internet Marketing and Media Manager at Drs. Foster and Smith. “When we began using Skai, we not only chose the most robust platform available; we partnered with the organization that would keep us on the cutting edge in a dynamically changing landscape.”
The Internet Retailer ranking of top solution providers offers a roadmap for online retailers searching for the e-commerce technologies and services preferred by the Top 1000 web merchants. Solutions providers are ranked two ways – by the number of Top 1000 merchant customers and by the collective sales those 1000 merchants garnered. Skai led as the vendor with the most Top 1000 clients and collective Top 1000 sales in both the search engine marketing and social media marketing categories. Top 1000 retailers powered by Skai for search engine marketing account for more than $123 billion in collective annual web sales, and those using Skai for social media marketing account for more than $112 billion in collective annual web sales.
“Skai’s roots are in retail, resulting in many innovative solutions designed specifically with retailers in mind. Demand Driven Campaigns, for example, allows retailers to automatically translate top performing search listings into Facebook ads,” said Will Martin-Gill, SVP, Product at Skai. “Our Shopping campaigns solution is used by many of the world’s largest and most advanced retailers resulting in Skai serving more Product Listing Ads than anyone else per Jefferies Equity Research.”
Published by Internet Retailer, the Top 500 Guide is the undisputed source of information on the 500 largest retail websites in the U.S and Canada. Now in its eleventh year of publication, the Guide contains the latest competitive data on the leaders of web-based retailing, and lists their vendors in 30 different categories, including search engine marketing and social media marketing. Rankings are based on full-year online sales. Other data includes: past years’ sales, growth rate, monthly web traffic and unique visitors, conversion rates, average ticket, total SKUs, top executives, social networking affiliations, and more. The Second 500 Guide ranks America’s best up and coming and leading niche retail web sites.
Skai’s innovative approach to delivering industry-leading technology solutions has garnered it significant recognition. In addition to being named a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, Skai was named the sole leader in a Social ad platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012. Skai was also recognized as the winner in two categories of the US Search Awards and as the winner for Best PPC Management Software in the European Search Awards.
Skai is the global leader in predictive marketing software. Brands, agencies and developers use Skai Search, Skai Social, Skai Local, Skai SmartPath, and Skai Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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