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Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today announced support for Yahoo! Japan’s new Unified Campaigns, further strengthening its product offering for Japanese search advertisers and agencies.
“Japanese search marketers and consumers have both embraced smartphones, and Skai wants to continue leading the effort to empower digital marketers to not only adopt the channel but to approach it with unique goals and strategies in mind,” said Kotaro Haruta, vice president of sales for Asia Pacific. “Skai fully understands the uniqueness of mobile device search marketing in Japan and the need to optimize PC and smartphone campaigns in the same platform. We have long advised advertisers and agencies to leverage smartphone campaigns, and this enables marketers to drive performance on Yahoo! Japan, using the latest technology, with greater effectiveness.”
Continuing support for search marketers advertising on Yahoo! Japan, Skai will provide advanced functionality for Unified Campaigns through the Skai Search platform, including:
- Bulk changes to smartphone bid adjustments
- Bulk setting of smartphone preferred ads
- Tracking of PC, tablet and smartphone campaign performance at the keyword-level
- Automated optimization of bids and campaign smartphone bid adjustments
- Offline support for Yahoo! Japan Unified Campaigns through Skai Editor
Skai Portfolio Optimizer (KPO) and Skai’s bid policies power automated bid optimization on Yahoo! Japan. This empowers Skai clients with automatic recommendations and Unified Campaign smartphone bid adjustments to improve campaigns based on established marketing goals. KPO compiles historical data and builds hundreds of thousands of statistical models to forecast the impact of each bid change on a search marketer’s entire keyword portfolio. A leading U.S. web publisher saw performance increase by 118 percent with the implementation of KPO. After months of development to accommodate changes introduced by Unified Campaigns, this proven optimization technology will provide Japanese advertisers a competitive advantage as they embrace Yahoo! Japan’s Unified Campaigns.
“Skai remains committed to providing search advertisers best-in-class solutions for local country markets, by working closely with leaders like Yahoo! Japan,” said Haruta. “This strategy ensures that amid rapid industry change, Skai technology will continue evolving to keep clients ahead of the global competition.”
About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Enterprise, Skai Social, Skai Local and Skai SmartPath to direct more than $25 billion in annual client sales revenue. The Skai platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, and dynamic attribution. Skai’s adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CTRIP, CyberAgent, Expedia, Facebook, Havas Media, Hitwise, iREP, Starcom MediaVest Group, Tesco, Septini and Zuji.Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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