Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Chantal Tode, Mobile Marketer

“‘Mobile app install ads make up a significant and growing portion of Facebook’s mobile ad revenue, and this is an example of Facebook successfully identifying and capitalizing on the huge opportunity that stems from advertisers’ need to drive discovery, installation and usage of their mobile apps,’ said Todd Herrold, San Francisco-based senior director of product marketing for Kenshoo.”

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