The Four Secrets to Advertising on Amazon That Every Ecommerce Marketer Needs to Know
Amazon has been a gamechanger in so many ways. It now offers an online avenue for branded manufacturers to build a foundation for their digital future, but it’s not easy. Amazon Advertising has different rules than any other ad channel—online or offline.
As a leading Amazon API integrator with 600+ campaigns alongside 12 years as an enterprise-level paid search and social advertising platform, Skai is uniquely positioned to help marketers understand this unique and complex marketplace.
We’ve simplified the complexity of this opportunity into four key trending challenges:
- Defining and aligning your organizational structure
- Aligning advertising strategy to the Amazon way of thinking
- Ensuring agile decision making
- Meeting profitability expectations