Q3 2024 Quarterly Trends Report
See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q3.
- Key performance indicators for the first quarter of the year across retail media, paid search, and paid social.
- How full-funnel efforts across the walled garden publishers made an impact on spending growth.
- The latest on rising ad prices and where those price increases may be at least slowing down.
- What are the key drivers for spending growth in each major digital marketing channel.
Retail media: Even as CPC growth slowed down to just 2% YoY, investment in the retail media channel jumped 28%.
Paid social: Strong QoQ growth for lower-funnel tactics suggest lower annual growth may stem from slow-moving changes in how Meta and other publishers target different stages of the funnel.
Paid search: Spending growth on paid search slowed to 3% over last year, with click prices up by 5%.
In this report:
Download the report to learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2024.
- Full-funnel efforts across the walled garden publishers made an impact on spending growth, with the likes of Amazon DSP, Google Performance Max and Meta Advantage Shopping Campaigns+ all growing at a faster rate than their respective marketing channels.
- Ad price inflation moderated in Q3, with retail media seeing prices up just 2% YoY after an 11% increase last quarter. Paid search CPC growth dropped from +9% last quarter to +5% in Q3, and social CPM declined YoY.
- Spending continued growing across channels as impression and click volume either increased to compensate or, in the case of paid search, did not shrink enough to bring down overall investment in the channel.
- Advertiser spending on July’s Amazon Prime Day sales event was greater than that of the entire Cyber Five weekend in the 2023 holiday season.
Get retail media insights to fuel your holiday and 2025 plans
Read the takeaways from Q3 to provide a clear picture of what’s working and what’s changing, to make smarter decisions heading into Q4 with a strong retail media program.
